铁砧针织品的名字作为营销执行副总裁希瑟蒂芬妮

(3提单媒体/可比我们纽约——7金博宝手机版网页月7日2011 -砧针织品今天宣布,希瑟蒂芬妮已经加入了运动服装公司作为市场营销的执行副总裁,直接汇报给总裁兼首席执行官安东尼Corsano。在她的新领导角色,蒂芬妮女士将负责指导砧的企业和产品营销计划,构建整体的品牌意识和管理沟通和促销活动。她的职责还包括开发和执行营销策略,支持新的和现有的产品线和追求赞助和许可的机会。蒂芬妮女士将与铁砧密切合作的产品开发、销售和企业社会责任团队以确保砧的核心可持续性信息保存和增强。金博宝怎么注册

“希瑟带给砧超过15年的深入产品开发的经验,销售和营销对消费者服装品牌——经验导致增加销售和利润,”安东尼Corsano说。“砧继续增长,这是我们多年的商业战略的关键,我们有一个个人的希瑟的口径领导砧的营销目标。”"Anvil Knitwear stands out from its competitors because of its product lines, private-label business, and commitment to the environment," said Ms. Stefani. "It's exciting to join a company with such a rich heritage and strong values. I am eager to leverage these assets to expand Anvil's market share and brand awareness." Ms. Stefani joins Anvil from The Ledgemoor Group where she served as a small business consultant. Prior to The Ledgemoor Group, Ms. Stefani was the Vice President and General Manager of Apparel for Starter® Brand and Mossimo® Brand, both part of Iconix Brand Group. She held the position of VP/GM Starter for Nike Inc. before moving to Iconix. Prior to her work at Nike Inc., Ms. Stefani served as Vice President of Marketing at Champion Athleticwear, a division of Hanes brands Inc. At Champion, she led and managed marketing and merchandising for the Champion Megabrand including establishing marketing strategy, product direction, brand positioning, creative media strategy and research objectives. Ms. Stefani began her 10-year career at Champion as a Senior Marketing Manager and was later promoted to Director of Marketing, Senior Director of Marketing and Vice President Marketing of Women's before overseeing both the male and female brands. During her tenure, she developed product and sold-in sub-brand "C9 by Champion" at Target. About Anvil Knitwear Anvil Knitwear, Inc., a century old apparel brand, is a leading manufacturer of sportswear and accessories, with a proven record in engaging in responsible business practices. The company is also leader in the sustainable apparel industry with its AnvilOrganic® and AnvilSustainable™ brands. Anvil has been ranked by the Organic Exchange as the world's sixth-largest organic program for two years and it is the largest domestic purchaser of U.S.-grown certified organic cotton. Anvil offers 17 affordable eco styles made from a variety of fibers such as certified organic cotton, transitional cotton, recycled cotton, and recycled PET bottles and blends in addition to over 70 traditional styles. In addition to sustainable apparel, Anvil focuses on consumer education via interactive platforms, including TrackMyT.com, which chronicles the life cycle of a t-shirt from seed to store. Most recently, Anvil received Best First Time Report for its金博宝手机版网页企业社会责任报告北美竞争由谷神星和特许注册会计师协会。砧是快速增长的一员业务创新的气候和能源政策(二)联盟刻瑞斯群主要美国公司致力于与企业和政策制定者更负责任,低碳,节能的商业行为。有关更多信息,请访问 www.anvilknitwear.com , www.anvil金博宝手机版网页csr.com , www.shirtscan.com 和 www.trackmyt.com 。ANVI15143