百加得发起了“无脱节”运动以减少浪费

Hamilton, Bermuda, March 22, 2016 /3BL Media/ – In celebration of World Water Day today, Bacardi announces it has launched an in-house initiative to remove straws and stirrers in cocktails at company events.

从佛罗里达州Coral Gables的北美地区总部办公室及其在英格兰汉普郡Laverstoke Mill的孟买蓝宝石酿酒厂开始，Bacardi正在促进该业务范围，这是其持续的“良好充满活力：建立可持续的未来”环境运动的一部分。全球最大的私人精神公司与国家公园以及许多其他生态意识的酒店，餐馆和酒吧一起加入了这一新计划。

As straws and stirrers are among the most collected pieces of trash in our oceans, coupled with the 10 liters of water used to produce one bottle of a premium spirit, the Company knows water is a critical resource for all its brands and local communities.

“塑料吸管不会生物降解，它们的使用在包括烈酒市场在内的许多行业中无处不在。我们决心成为解决方案的一部分，这包括减少我们生产的废物数量。”巴卡迪贸易倡导总监伊恩·麦克拉伦（Ian McLaren）鼓励巴卡迪全球基础设施中的所有办公室都这样做。

According toThe Last Plastic Straw，如果您仅在美国就排队使用的5亿稻草和丢弃，那么您将能够在全球两次包裹两次，这相当于将125辆校车填满，，每天只有吸管。美国国家公园管理局说，每年相当于46,400辆校车。然而，现实是，每年将超过1750亿的吸管被过滤成垃圾填埋场，并在海洋中乱扔垃圾。在海洋中收集的前十种物品清单中，Bacardi敦促所有人敦促所有人在每个饮料订单中添加“不要稻草”。

At a recent happy hour in Coral Gables, iconic spirits flowed, ice clinked, and Bacardi employees used metal stirrers and drank from straw-less glasses in support of the movement that is expected to save 12,000 straws and stirrers from landfills – from in-house happy hours – annually. With more than 80,000 consumers estimated to visit its gin distillery in southern England in 2016, this small change of “No Straws” will make a big impact as more than 14,000 cocktails are crafted monthly. The “No Straws” pledge is expected to reduce the Company’s waste while it helps preserve ocean habitats and diminish direct impacts on sea life.

“For many, awareness begins with alarming facts or watching a viral video of a sea turtle with a straw lodged in its nose,” adds McLaren. “We are making changes now to carry us all through to the future, sustainably.”

Research indicates that the ocean is filled with about 5.25 trillion pieces of plastic debris, and about 269,000 tons float on the surface, polluting shorelines. At the same time, about four billion plastic microfibers per square kilometer litter the deep sea. In the middle of the Pacific, in the deepest parts, there is a garbage patch roughly the size of Texas. Even more astonishing is that the amount of trash produced each year is expected to rise for the rest of the century unless interventions are implemented. This new “No Straws” pledge is just one of the many ways Bacardi is responding to the need for more conservation efforts.

“As a large corporate citizen with great influence around the world, everybody is watching Bacardi. They’re setting the example and affecting change,” says Mike Gibaldi, board member for the Surfrider Foundation's Miami Chapter, a non-profit grassroots organization dedicated to the protection and enjoyment of our world's oceans, waves, and beaches. “Surfrider’s“Rise Above Plastics”program strives for change beginning onshore. It’s time to move away from single-use plastic straws, bottles and bags that are the worst contributors to ocean and beach pollution.”

Since 2006, when Bacardi began tracking its global impact on the environment, it has improved water use efficiency by 46% and reduced greenhouse gas (GHG) intensity ratio by nearly 45%. Building on current programs and efficiencies that reduce its environmental impacts, the Bacardi Limited “Good Spirited” sustainability program sets specific goals in three areas to help the Company reach its vision of a net zero impact:

负责任的采购：Bacardi致力于从可持续采购，可再生或可回收的材料中获取所有原材料和包装，同时维持或增强种植者和供应商的经济状况。到2017年，目标是获得40％的甘蔗衍生产品，用于从经过认证的，可持续的来源和100％到2022年。

Global Packaging: Bacardi commits to use eco-design to craft sustainability into its brand packaging and point-of-sale materials. By 2017, Bacardi plans to reduce the weight of its packaging by 10% and achieve 15% by 2022.

运营效率：Bacardi继续专注于减少用水量和温室气体排放，2017年目标将用水量减少55％，而GHG排放量则减少50％。此外，百加得的旨在到2022年消除其所有生产地点的垃圾填埋场。

要了解有关Bacardi Limited及其“良好精神：建立可持续的未来”环境计划的更多信息http://www.bacardilimited.com/good-spirited。

关于Bacardi Limited
巴卡迪有限公司（Bacardi Limited）是世界上最大的私人烈酒公司，生产和市场在国际公认的烈酒和葡萄酒中。The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Blended Scotch whisky, ERISTOFF® vodka, and ST-GERMAIN® elderflower liqueur.

1862年2月4日在154年前在圣地亚哥de Cuba成立，家庭拥有的Bacardi在30个设施中生产其品牌，并在160多个国家 /地区销售。Bacardi Limited指的是百加得的公司，包括Bacardi International Limited。www.BacardiLimited.com

Media Contact
艾米·费德曼（Amy Federman）
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federman@bacardi.com

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