At Booster, Bold Is in Our DNA

Jan 10, 2023 3:00 PM ET
The photo reads Being Bold at Booster. A flag with a B on it hovers.

Booster源于一个简单的想法:在运输行业中,历史上依赖于肮脏,不可持续,固定的基础设施来加油,移动解决方案可能是革命性的。

虽然意识到加油站的加油是不便且效率低下的,但至少可以说,一个世纪以上的行业规范可以完全颠覆和重新构想的观念,至少可以说是大胆的。然而,助推器正在实现。

We’ve been bold from the start, unwavering in the face of complications and obstacles, confident that our moxy and hard work could power us through. Now, as a mature startup bringing our innovative fueling solution to cities across the nation, boldness is one of our six core values, guiding our actions at every step.

As Jonathan Moss, Head of Growth, Marketing and Revenue Operations at Booster, put it: “To us, boldness is taking that extra step to close a deal; going out on a limb to make a dream a reality; knowing that you can make a difference, even when the roadblocks are complex and uncharted. Our value of being bold centers innovative audacity at the heart of our actions, driving us to go above and beyond for our customers and our mission.”

这只是我们以大胆打破障碍的大胆领导的几种方式。

Optimizing Pathways

Booster’s business model — mobile energy delivery — centers on delivery of fungible products, meaning that the same energy or fuel could be delivered to any customer who ordered that type. This makes our delivery system unique to other delivery systems like that of Amazon, whose products (packages) have distinct owners. While fungibility makes our route planning especially flexible, it can be complicated by the events and challenges that pop up in the real world of fleet delivery, like when a customer requires drivers with security authorization to access their fleet yard.

为了整理所有问题并为我们的驾驶员计划最有效的路线,Booster必须做出大胆的选择:开发我们自己的路由软件。爱泼斯坦工业与系统工程系的南加州大学出版的学者兼教授约翰·卡尔森(John Carlsson)帮助助推器开发了该平台,现在在内部被称为“卡斯帕罗夫”。

卡斯帕罗夫(Kasparov)克服了挑战,例如实现和分数复杂的客户,满足内部运营需求以及对劳动力的成本优化。该平台的算法使用复杂的业务逻辑,在评估可能的路线时考虑了现实世界的因素,而路由团队还致力于改善Booster服务专业人员(SPS)和调度团队成员的日常体验。

Without our proprietary routing software, Booster’s operations would not be as productive or profitable, and we would not be as well equipped to serve our customers. The initiative taken by Booster team members to identify the need for Kasparov and deviate from the norm by working to create a new solution where none was previously available perfectly encapsulates the bold action that we value at Booster.

Opening Access

助推器行动大胆的另一个主要例子在于我们的政策团队。鉴于加油业的性质,助推器的身份始终源于其在严酷的监管环境中取得成功的能力。为了完成任务,尽管有障碍,但助推器的强大政策部门驱动了全国各地的州和地方法规的变化,扩大了移动加油和支持社区助推器服务的机会。

For example, our policy team advocated to pass bill HB 2873 in Washington state, now signed into law. The bill streamlines the permitting process for mobile fueling within fire districts by establishing a state-wide reciprocity system for fire permitting, which simplifies the qualification and processes required for a permit.

大胆源于勇气和自信。助推器团队成员查看加油业的复杂监管格局的能力,并为颠覆性解决方案开辟了一个空间,该解决方案封装了这些原则。我们的团队成员相信这项技术,他们的能力以及客户寻找一种更可持续的方式来驱动舰队的方法。更重要的是,我们的团队成员有信心对这些信念采取行动,并这样做创造了助推器成功所必需的空间。

优先考虑大胆

助推器的大胆被我们的关键座右铭之一封装在一起:“勇敢并创造未来。”为此,我们的员工思考大事并采取主动行动,将勇气和行动结合起来,将大想法变成了成功的具体步骤。每天,他们都会问自己:

  • Did I share a quality idea that challenged the status quo this week?
  • 我今天解决了什么问题?
  • How did I challenge ideas without being destructive, dismissive or uncollaborative?
  • 在创新和解决问题时,我如何积极专注于客户?

将这些问题作为北极星,我们的团队创造了其他人刚才预测的未来。从我们到达客户的方式到与我们合作的能力,我们的大胆遍及每个团队成员,项目和主动性。面对遗产的大胆加油基础设施和系统刺激了助推器的成立,我们知道,随着我们继续我们的使命创造更好的能源解决方案来推动人们和事物的运动,这将使我们经历。

归根结底,大胆对我们的团队成员不仅仅是工作价值。对于许多人来说,这是一种生命价值,指导他们在办公室内外的行动。我们无所畏惧的领导人,首席执行官兼创始人弗兰克·迈克罗夫特(Frank Mycroft)说:“对我来说,大胆的是心态 - 这确实是我们是谁的DNA。我认为它非常适合管理,并具有目标,发挥和潜力在我们的日常工作中。如果我们都大胆,那么奇妙而有趣的事情是,我们不仅要成为一家公司变得更好。这使我们所有人都成为人和团队成员。”

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