美国品牌, Subaru of America Partner for Giant-screen Film Marking 100 Years of National Parks

美国品牌, Subaru of America Partner for Giant-screen Film Marking 100 Years of National Parks

汽车制造商成为即将发行的全球赞助商

Devils Tower National Monument rises 1,267 feet in the Black Hills of Wyoming. Courtesy of MacGillivray Freeman Films. Photographer: Barbara MacGillivray ©VisitTheUSA.com

Brown bears catch salmon in Katmai National Park and Preserve in Alaska. Courtesy of MacGillivray Freeman Films. Photographer: Brad Ohlund ©VisitTheUSA.com

Climbers Conrad Anker, Max Lowe, and Rachel Pohl reach the top of the Three Penguins in Arches National Park, Utah. Courtesy of MacGillivray Freeman Films. Photographer: Barbara MacGillivray ©VisitTheUSA.com

Sunrise reflection on Jackson Lake in Grand Teton National Park, Wyoming. Courtesy of MacGillivray Freeman Films. Photographer: David Fortney ©VisitTheUSA.com

Arches National Park in Utah is home to more than 2,000 known arches. Courtesy of MacGillivray Freeman Films. Photographer: David Fortney ©VisitTheUSA.com

2015年10月20日,星期二 - 下午3:10

CAMPAIGN:斯巴鲁的爱诺言:环境

内容:新闻稿

WASHINGTON, October 20, 2015 /3BL Media/ - Subaru of America, Inc. and Brand USA, the destination-marketing organization for the United States, have announced a global partnership in support of the new giant-screen, 3-D documentary, “National Parks Adventure,” which will be released in IMAX® and giant screen theatres worldwide in February 2016. The film celebrates America’s Great Outdoors and the centennial of the National Park Service and is produced by Academy Award®-nominated filmmakers MacGillivray Freeman Films. As part of the partnership, the film will open with a short dedication spot from Subaru that promotes the importance of the national parks and the need to protect them.

“As we bring this majestic film to giant screens around the world and showcase our national parks – true American treasures – to international audiences, we’re proud to have Subaru as a major partner,” said Christopher L. Thompson, Brand USA’s president and CEO. “Subaru has established itself as a corporate leader in advocating for the environment and the parks. They’re a perfect fit for us.”

Through its sponsorship with Brand USA, Subaru will participate in global consumer advertising and film promotions with its extensive retail network. The Subaru “Who we are is what we leave behind” sustainability campaign which highlights Subaru’s efforts to reduce landfill waste in the country’s national parks will be integrated throughout the film’s overall marketing campaign. As the premier vehicle partner of the National Parks Service Centennial, Subaru is working with the national parks on a zero landfill initiative dedicated to significantly reducing waste going into landfills and preserving the parks for years to come.

“我们很高兴能参与这个鼓舞人心的项目,”美国斯巴鲁市营销副总裁Alan Bethke说。“这是强调这些民族宝藏并提高对其重要性的认识的好方法。与“国家公园冒险”的主要赞助商合作,与美国品牌和MacGillivray Freeman电影合作强调了我们致力于推广大约400个国家公园服务物业,并与他们合作,以确保将来后代也能够享受它们。”

美国品牌collaborated with independent filmmaker MacGillivray Freeman Films to produce the documentary. MacGillivray Freeman has created 38 giant-screen productions, including nine of the top-20 giant-screen, box-office hits.

Shaun MacGillivray说:“ Subaru具有自2004年以来的环境专业知识的悠久历史,垃圾填埋场是零垃圾的,并且对公园和我们所有与该项目相关联的公园都充满热情,我们很高兴能成为合作伙伴。这部电影的制片人和MacGillivray Freeman电影的总裁。“他们的支持将有助于我们传达电影关于国家公园对更大听众的重要性的信息。”

The Smithsonian Institution’s National Museum of Natural History in Washington, D.C., hosts the first official screening of “National Parks Adventure” on Feb. 10, 2016. Screenings in more than 15 international markets and in the U.S. will follow. Additional premiere events will be held in Mexico City, Beijing, Tokyo and possibly other international locations.

美国斯巴鲁(Subaru of America)加入Expedia,Inc。,是电影的主要赞助商以及作为国内赞助商的REI。这部电影还获得了巨型圆顶剧院财团的财政支持,该联盟还将其巨型屏幕专业知识借给了制作。

About Brand USA
美国品牌, the destination marketing organization for the United States, was established by the Travel Promotion Act to spearhead the nation's first global marketing effort to promote the United States as a premier travel destination and to communicate U.S. visa and entry policies and procedures to worldwide travelers. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. With a mission of increasing international visitation to the United States, Brand USA works in close partnership with the travel industry to maximize the economic and social benefits of travel. These benefits include creating jobs essential to the economy and fostering understanding between people and cultures. Brand USA’s activities are funded at no cost to U.S. taxpayers through a combination of private-sector investment and matching funds collected by the U.S. Government from international visitors who come to the U.S. under the Visa Waiver Program. Through its call-to-action—Discover America—Brand USA inspires travelers to explore the United States of America’s boundless possibilities.

For industry or partner information about Brand USA, visitwww.thebrandusa.com。有关美国杰出和意外旅行体验的信息,请访问美国品牌的消费者网站www.DiscoverAmerica.com

关于美国的Subaru,Inc。
美国的Subaru,Inc。是日本富士重工有限公司的全资子公司。该公司的总部位于新泽西州樱桃山的零填充办公室,并通过美国620多家零售商的网络销售Subaru车辆,零件和配件。所有Subaru产品均在零地填充生产工厂中生产,印第安纳汽车公司的Subaru是美国唯一由国家野生动物联合会指定为后院野生动物栖息地的美国汽车生产工厂。有关其他信息,请访问Media.subaru.com

About MacGillivray Freeman Films
MacGillivray Freeman Films是世界上最重要的独立制片人和巨型屏幕70mm电影的发行人,以及38部IMAX和其他巨型屏幕剧院的38部电影。在整个公司的50年历史中,其电影赢得了许多国际奖项,包括两项AcademyAwarding®提名和三部电影入选IMAX名人堂。MacGillivray Freeman的电影以其艺术和庆祝科学和自然世界而闻名。这是第一家在全球门票销售中获得十亿美元基准的纪录片公司。有关公司的更多信息,请访问www.macgillivrayfreemanfilms.com

关于巨型圆顶剧院财团
巨型圆顶剧院联盟(GDTC)于2010年成立,旨在为世界上最独特的剧院培养教育电影制作。GDTC通过财务支持促进了电影制作,并鼓励使用技术标准,从而最大程度地利用了巨型圆顶屏幕的体验影响。GDTC的会员机构是辛辛那提博物馆中心;Discovery Place,Inc。,夏洛特;波士顿科学博物馆;芝加哥科学与工业博物馆;鲁本·H·弗利特科学中心,圣地亚哥;明尼苏达州科学博物馆和圣路易斯科学中心。

媒体联系人
Anne Madison
美国品牌
301.385.8296
amadison@thebrandusa.com

黛安·安东(Diane Anton)
美国斯巴鲁, Inc.
856-488-5093
danton@subaru.com

Michael McHale
美国斯巴鲁, Inc.
856-488-3326
Mmchale@subaru.com

CATEGORY: Environment