2021 Porter Novelli Business & Social Justice Study

2021 Porter Novelli Business & Social Justice Study
Porter Novelli |Newsroom

2020 will go down in history as a defining moment and catalyst in the long fight for social justice. It was a year of awakening for some, acknowledgement for others and activism for many, but above all, it was a year of reckoning. 2020 demanded change.

For some companies, change had been brewing for years. Yet, for many, 2020 put brands on notice – some for the first time. Consumers, employees and other stakeholders charged companies to acknowledge their role in systemic injustices – and actively change the system.

Now, it’s time to make good on promises made.

Introducing the2021 Porter Novelli Business & Social Justice Study.

Content from this campaign

Prove Your Purpose: A $30 Million Commitment to Founders of Color in Outdoor Industry
The great outdoors should be enjoyed by all, but there is a gap in who has access to it. This inequity isn’t only in experiencing nature itself, but also in entering the business surrounding the activities. The outdoor sector is worth...
Nov 12, 2021 1:15 PM ET
El Pollo Loco Calls for Recognition During Hispanic Heritage Month
This week marks the beginning of Hispanic Heritage Month. It is a time to celebrate the community’s achievements and contributions to American history. Yet, while this population makes up over 18 percent of U.S. inhabitants, Hispanics are...
Sep 17, 2021 12:30 PM ET
Doritos Passes the Mic to the Black Community With Its SOLID BLACK Line
As brands continue to enter the world of racial and social justice, consumers are setting high and higher expectations. In fact, over half of individuals want companies to take the lead in addressing social justice issues – with...
Jul 16, 2021 12:15 PM ET
Brands Going Beyond the Rainbow-wash
As we start to celebrate Pride Month, the growing call from consumers for brands to avoid “rainbow-washing” is substantive. And with every rainbow-branded product, individuals are looking under the hood to find out if and how the company is truly supporting the LGBTQIA+ community. This...
Jun 4, 2021 11:25 AM ET
Brands Uplift AAPI Heritage to Stop Asian Hate
Yesterday, President Biden signed new legislation aimed at addressing the rise in anti-Asian hate crimes in America. This is a crucial stride forward for the Stop Asian Hate movement, and a timely milestone as we...
May 21, 2021 12:15 PM ET

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