Marketplace: Responsible Drinking and Marketing of Our Brands
Marketplace: Responsible Drinking and Marketing of Our Brands
Bacardi Limited |Newsroom
25多年来，百加得与我们的行业合作伙伴一起支持社会方面组织，这些组织在我们运营的国家中促进负责任的消费，并在当地实施负责任的饮酒计划。今天，我们仍然致力于优先考虑我们的市场支柱，以及我们对负责任的营销和负责任饮酒的承诺。
Our Bacardi Limited nutrition site offers transparency of nutritional information for products available in select countries in local language, with more countries to come.
Bacardi continues to have 100% compliance with ensuring all advertising contracts include accordance to responsible alcohol advertising codes. Bacardi Global Marketing Principles reflect changes in digital marketing and social media platforms, including ensuring we are transparent with influencer partnerships.
Content from this campaign
7,000 Bacardi Employees Turn on Their ‘Out of Office’ to Visit Hundreds of Bars Across the Globe to Spark Conversations About Cocktails and Culture
HAMILTON, Bermuda, February 4, 2020 /3BL Media/ – This Thursday, 7,000 Bacardi employees across the globe will turn on their “out of office” message to go out on the town and visit bars in more than 100 cities, all in the name of spotting what’s new and next for cocktails. The activity, called Back to the Bar, brings everyone at Bacardi together for a day of “barstool research” with bartenders...
Feb 4, 2020 8:00 AM ET
Dry January Isn’t for Everyone, Experts Say. Some Drinkers Need Treatment. Others Are Trying Dry-Ish January
在过去的几年中，Dry 1月份已成为年度趋势，促使许多人在一年中的就职月份戒酒。但是它可以工作吗？虽然酒吧利用干旱的一月份趋势并不罕见，提供无酒精作为顾客的替代方案，但还有另一种用于饮酒的机制：干燥的一月
2020年1月9日，美国东部时间12:00 pm
Why People Are Consuming No or Less Alcohol
The face of celebrations as we know it is changing. More and more people are adopting health-conscious lifestyles and consuming no or less alcohol. Martini 0.0% Dolce is made to taste like Italian sparkling wine, but with zero alcohol content. With the low/no trend reaching new heights, it caters to those who are looking to moderate their alcohol consumption without compromising on...
Aug 8, 2019 1:45 PM ET
Bacardi Limited's Rick Wilson Appointed Vice Chairman of Responsibility.org Board
Rick Wilson, Senior Vice President of Corporate Responsibility at Bacardi Limited, will serve as Vice Chairman of the Board of Directors at Responsibility.org. Responsibility.org is a national not-for-profit that aims to eliminate drunk driving and work with others to end all impaired driving, eliminate underage drinking, and...
Jun 11, 2019 9:30 AM ET
百加得启动产品营养网站
HAMILTON, Bermuda, April 5, 2018 /3BL Media/ — As part of the company’s continued commitment to marketing alcohol responsibly, Bacardi Limited has added a section to its website providing nutritional information for many of the spirits brands in its portfolio including BACARDÍ®, GREY GOOSE®, MARTINI®, DEWAR’S®, D’USSÉ®, among others. In line with the Producers’ Commitments to Reduce...
Apr 5, 2018 4:25 PM ET
