巴黎和上海，2022年2月24日，媒体 / - 2022年2月17日至18日，The Consumer Goods Forum(CGF) successfully held the fourth edition of its annual China Day series of events. Held at the Shangri-La Qiantan in Shanghai, CGF members from the Greater China Region and industry experts came together to discuss the major challenges and opportunities of the consumer goods industry and explored the building of a common prosperity future. The series of events also included the 2nd CGF China Health and Sustainability Collaboration Conference and the 1st edition of CGF China Digital Supply Chain Conference.

The4th CGF China Daywas attended by more than 400 delegates. It provided a professional and diversified exchange platform for companies from across the industry and key external stakeholders interested in having a positive impact on the consumer goods industry.

The work of the CGF in China is focused on four key pillars: food safety, health & wellness, sustainable development and the end-to-end value chain. Together, members collaborate on finding solutions to regional challenges and in positioning the Chinese industry on the global stage and at the forefront of sustainable development.

On 17 February, Day 1 of the CGF China Day, Daniel ZHANG, Chairman and CEO, Alibaba Group & CGF Board Co-Chair, opened proceedings. On behalf of China’s Board of Directors and the Global Board of Directors of the CGF, Daniel ZHANG welcomed all the guests. He stressed that consumption power needs to be guided and the key to consumption growth is providing all-round experiences for consumers in supply, services, and operations, to make them feel like they are part of it and are being cared for. He also shared the firstCarbon Neutrality Action Reportof China’s internet companies recently released by Alibaba Group, showing a timeline of the measures taken by the group to become more sustainable, revealing that the group’s goal of carbon neutrality will be achieved by 2030. Finally, he emphasised the significance of the development of the CGF China Action Alliance and called on more partners to promote food safety, health & wellness, sustainability, and the end-to-end value chain.

Weiwen HAN, Managing Partner, Bain & Company, then moderated a panel entitled, “The Road to Carbon Neutrality 2060 - Value Chain Collaboration”, which was attended by David (Xiqiang) ZHANG, EVP of Nestlé Group & Chairman and CEO, Nestlé Zone Greater China; Jeffrey LU, CEO of Mengniu Group; and Tino Zeiske, President of Metro China.

David (Xiqiang) ZHANG introduced Nestlé’s experience in sustainable development as well as its pre-2025 goals. For example, zero deforestation will be realised for its main supply chains, 20% of key materials will be produced by renewable agricultural methods, and sustainably-certified palm oil, cocoa, and coffee will be purchased. Sustainable packaging, the use of renewable energy, green logistics, and carbon removal will also be promoted.

Jeffrey LU, CEO of Mengniu Group, said that carbon neutrality is a great challenge to China’s dairy industry and requires the full collaboration of the whole industry chain to create a “net-zero carbon era”. “Only by respecting nature and pursuing a harmonious co-existence with nature can we achieve sustainable prosperity.” Jeffrey LU clearly pointed out the path toward realising sustainable development of the consumer goods industry. In his view, the industry must confront the challenges brought by climate change while providing better products and services.

Tino Zeiske, President of Metro China, stressed that as a pioneer in sustainable development, Metro has always been integrating its success with social sustainable development, following high standards for food safety, and actively responding to the call of the Chinese government and the sustainable development goals of the United Nations to contribute to China’s economy, society and environment.

毕马威（KPMG China2021评论 - 消费品论坛报告：今天的集体行动，明天大规模影响”, which introduces the CGF’s efforts in four strategic areas (food safety, health & wellness, sustainable development, and the end-to-end value chain). This is the CGF’s first annual report, produced with the support of KPMG, which aims to promote the collaborative successes of the CGF and its members, as well as look at learnings and next steps.

Wenzhong ZHANG, Founder and Chairman of Wumart Group/Dmall, delivered a keynote speech entitled “Seizing Opportunities for Digitalisation to Create the Future of the Consumer Goods Industry Together”。He said, “As digitalisation is a long-term process, we should firmly believe that digitalisation is the future. We have made great efforts, but those are only the first steps in a long march and account for 1% of the whole course of digitalisation. In terms of the whole retail industry and the fast-moving consumer goods industry, digitalisation is fundamental to our survival. Only by embracing digitalisation can we survive in the digital era.” In 2022, under the guidance of the strategy of digital China, the digital economy will receive unprecedented attention, and the development paradigm of the digital economy will be expanded, making deepening digital applications the prevailing trend.

下午，普华永道中国大陆消费市场领导者詹妮弗·耶（Jennifer Ye模式和价格敏感性。

Chi Forest的联合创始人Uki Zhang发表了主题演讲，题为“从树到森林投资的可持续性”。金博宝怎么注册UKI提到Chi Forest遵守“一群充满爱心的人在爱心组织中提供爱心产品”的公司使命，并致力于从事“可持续”业务。Chi Forest严格选择全球高质量的原材料，并且不会在其碳酸饮料中添加化学防腐剂，例如苯甲酸钠和蜡含钾，以生产使用用户真正想要并愿意定期喝酒的好产品，创建一个国家品牌由年轻人。Chi Forest制定了“三个零工厂”策略，旨在逐步实现生产中“零保存”，“零污染”和“零碳”的目标，并为所有消费者促进“责任消费”。

小苏的CMO Yajuan Wang发表了题为“ 2022年消费趋势”的演讲。她提到，米兴舒（Siaohongshu）作为枢纽和消费者趋势晴雨表，已经确定了2022年年轻用户的三种“未来消费趋势”：户外运动，整体健康和后养老主义。鉴于新趋势，公司在产品和消费者策略中面临巨大的机会和挑战。

Amy CAI, ESG Managing Partner of PwC China, moderated a panel on the theme of “What’s Next – For a Sustainable Common Prosperous Future”. Shaohua PU, President of Bailian Group, Jasmine XU, Chairwoman & CEO of P&G Greater China, Anne Tse, CEO of PepsiCo Greater China, participated in the panel.

Shaohua PU, President of Bailian Group, then emphasised the importance of future innovation and shared their ESG vision. He hoped to push the model of the Bailian ESG concept from Huaihai Road to other sections in Shanghai and from Shanghai to other regions in China.

Jasmine XU, Chairwoman and CEO of P&G Greater China, discussed the theme of “Innovation, Leading to a Sustainable Future of Shared Prosperity”. She said that sustainable development is an opportunity of the times and is becoming a concern for consumers. P&G has always been consumer-centric, actively collaborating with upstream and downstream partners through whole-chain innovation and value co-creation, and striving to achieve responsible production, responsible sales, and responsible consumption. In addition, P&G is committed to achieving its Net Zero 2040 Ambition of net-zero greenhouse gas emissions from its operations and supply chain (from raw materials to retail) by 2040. Jasmine XU stressed that “many companies, especially manufacturing companies like P&G, believe that they should produce responsibly. This is very important, but not enough. We are also more concerned about whether we have influenced and driven the sustainable consumption habits of China’s 1.4 billion consumers.”

百事可乐大中国首席执行官安妮·泰斯（Anne Tse）表示：“我们感谢CGF为推动该行业可持续发展的努力。百事可乐一直是一家以消费者为中心的公司，随着我们继续扩大品牌进行本地化投资，遵守可持续性策略。金博宝怎么注册我们对可持续塑料包装的愿景与CGF的黄金设计规则– developed by the CGF’s Plastic Waste Coalition of Action – philosophy. We are building a world without plastic waste by reducing, recycling, and reusing plastic packaging, and continue to contribute to China’s peak emissions and carbon neutrality goals through industry linkages and consumer awareness. ”

最后，消费品论坛董事总经理Wai-chan Chan感谢每个参与者参加了当天的活动。他说，中国处于影响全球议程的良好位置，并欢迎更多的公司join CGF作为一个全球/地方协作平台，可帮助推动消费品行业和社会的积极变革和效率。

To view photos from the 4^ThChina Day, pleasevisit the online gallery。

要了解有关第二CGF中国健康与可持续性合作会议和CGF中国数字供应链会议的更多信息，请访问金博宝怎么注册www.theconsumergoodsforum.com。

-- Ends --

About The Consumer Goods Forum

消费品论坛（“ CGF”）是一个基于全球的，基于平价的行业网络，其成员驱动着鼓励全球采用为全球消费品行业提供服务的实践和标准。它汇集了大约400家零售商，制造商，服务提供商以及70个国家的其他利益相关者的首席执行官和高级管理层，它反映了该行业在地理，规模，产品类别和格式方面的多样性。其成员公司的销售额合计为46万亿欧元，直接雇用了近1000万欧元的销售额，在价值链上估计了另外9000万个相关工作。它受其董事会的管辖，该董事会由55多个制造商和零售商首席执行官组成。有关更多信息，请访问：www.theconsumergoodsforum.com。

For more information, contact:

Lee Green
Communications Director
The Consumer Goods Forum
l.green@theconsumergoodsforum.com