传统的公司慈善事业，由于过去几十年来普通消费者已经知道了这一点，因此包括向慈善机构捐款，以产生积极的社会影响，同时在诸如消费者，股东，倡导团体和员工等主要利益相关者之间产生商誉。

While such contributions are well-intended and not to be dismissed, this approach brings with it certain risks — namely that a promising project relying upon a company’s donation can go by the wayside if and when the funding runs out and there are no resources or people left on the ground to maintain it.

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