By Santhi Ramesh, Chief Marketing Officer, Hershey International

Key Takeaways:

• We are proud to recognize, honor and uplift women and girls—both in celebration of International Women's Day (IWD) and throughout the year.
• We are showcasing the power of women around the world to give them a platform to keep achieving greatness.
• Our global activations include meaningful partnerships, celebratory packaging and inspirational storytelling—alongside our ongoing efforts to advance gender equity.

Every year, International Women’s Day marks a time to appreciate, elevate, and celebrate women and their accomplishments. While this observance serves as an important opportunity to recognize women, at Hershey, we have an unwavering belief in celebrating all women and girls—their strengths, accomplishments and potential—all year round.

We believe that when women are empowered, they lift up their communities with them. As a company, we have been on an intentional journey of celebrating and investing in women in our workplace and communities through equal pay, career development, representation in leadership, working with women-owned businesses through our supply chain and supporting impactful non-profit partners.

In honor of International Women’s Day, I’d like to share more about how we are elevating women and their voices through celebratory packaging, strategic partnerships and inspirational storytelling this month and beyond.

Recognizing Sheroes Around the World

100多年来，我们心爱的好时牛奶巧克力棒一直是人们生活中善良的一部分。由于这种强大的遗产，我们的旗舰品牌为讲故事提供了强大的工具。考虑到这一点，在2020年，我们在巴西的“她 - 她”包装纸推出了女性包装，此前该团队认识到好时的品牌是唯一具有“她”和“她”的品牌。现在，两年后，屡获殊荣的#Hershe运动已经发展到世界各地的七个市场，使无形的女性可见。

In our international markets, Hershey’s Milk Chocolate Bar wrappers—which have been designed by female artists and creatives—will transform into a tribute and celebration of cultural female icons, showcasing the accomplishments and the impact these changemakers have made in their respective countries; from Canada’s Erica Jacobs, founder and chair of 100% Skate Club, India’s Pooja Taparia, champion of children’s rights, Mexico’s Poet Lia Nereida to Brazil’s Scientist Mellanie Fontes-Dutra. The campaign is aimed at making the invisible woman visible.

连续第三年，我们很高兴继续与HP的合作伙伴关系，利用HP Indigo数字印刷软件来生产丰富的，引人注目的包装纸，这些包装也可以保持巧克力安全和密闭。这些酒吧将采用QR码，该QR码鼓励消费者在整个历史上进一步了解女性的许多贡献，以及每个酒吧上强调的妇女。

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