为了纪念英国第一艾滋病相关死亡40周年，ITN Productions与英国艾滋病毒协会，埃尔顿·约翰·艾滋病基金会和特伦斯·希金斯信托公司合作制作了标题为“艾滋病毒在40岁。It premiered on World AIDS Day and featured a 4-minute segment of M∙A∙C VIVA GLAM, the brand’s iconic giveback program which has raised over $500,000,000 for the fight against HIV/AIDS and supporting healthy futures and equal rights for women, girls and the LGBTQIA+ communities.

对于Viva Glam成立27周年，M·A·C Cosmetics与Keith Haring Foundation合作，在已故艺术家的标志性主调色板中创建了三个特别版的唇膏，回馈了100％。

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