Fair Trade Chocolate, Tea, Spice and Coffee Sales Jump 75 Percent, Study Says
Fair Trade Chocolate, Tea, Spice and Coffee Sales Jump 75 Percent, Study Says
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A bite of Alter-Eco’s Dark Chocolate and Quinoa with a cup of rooibos superfruit tea from Choice’s organicJane Goodall tea collection。Let's follow that withKopali's organic banana bitesdipped in chocolate chased by Numi’s cardamom tea and then a spoonful ofCoconut Blissice cream withZhena’s Gypsy Coconut Chai。
These were a few of the delicious samplings I tried at the recentNatural Products Expo West 2012-- where coffee, chocolates, teas and all Fair Trade goods were booming -- at a launch gathering of 20 partners ofFair Trade USA。
According to data fromSPINS, specializing in natural product research, the Fair Trade Certified label is making a difference with mainstream consumers, with products boasting an impressive 75% increase in the mass market during 2011.
The huge success ofBen & Jerry’s和Honest Teamay account for some of this, but figures in other studies, such as Harvard and Globescan, also claims the Fair Trade label leaves a good taste with consumers who will switch if products are connected to a good cause.
And the good news, there are thousands ofFair Trade productsto choose from and it's making a difference for millions of farmers globally.
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