从企业社会良好计划中改善业务和社会回报

微筹集，众包，大规模个性化，用户授权，透明度和社交媒体有什么共同点？他们几乎完全不在企业社会责任和企业慈善事业的传统方法中，尤其是工作场所捐赠……在网上的某个地方，您可以设计自己的牛仔裤，建造自己的汽车，广播您的热心意见和价值观或通过成为对齐人群的一部分等，可以为想法甚至产品折扣而折扣，但是当您走过大部分清醒时光的地方的门时，大多数授权的生存都停止了。（我们想知道为什么我们的人民没有更多地参与？！）

如果不需要这样做 - 至少与员工在社会责任，可持续性和企业慈善事业方面的参与有关，那么对于大多数规模的大多数公司来说，投资领域的越来越多？金博宝怎么注册

对于社会而高兴的是，社会意识（我们将用作CSR/CI的伞，可持续性，在您所做的一切，回馈和相关概念中具有意义）比以往任何时候都更加重要。金博宝怎么注册金博宝手机版网页根本从办公桌上戳头，您会发现原因和回馈是主流，就像下午喝疯子一样。The value proposition for these increasing initiatives and spend is not merely altruism (though wouldn’t that be nice?) or seeking/reinforcing a social license for the relevant business to operate (which is increasingly important), it may be even simpler: all else being more or less equal, people will pick the product or service or employer that gives back over the one that doesn’t, and the likelihood of an individual taking the targeted action goes up, the more the chosen cause resonates with him or her personally. Whether customer or employee-facing, successful connection around shared values/causes creates an emotive connection – the path to true loyalty and engagement. That’s success on any scorecard.

Companies of all sizes are making increasing investments in social good programs (though spending seems to be mostly directed toward consumer cause marketing and community outreach initiatives). When we take a pulse check on the current state of these programs (and especially workplace giving!), the fact is that if engagement, team-building and brand lift are part of the goals (and they likely should be to invite measureable ROI and sustainable investment in this area) the status quo just isn’t cutting it.

The overarching reason the current approach is flawed is that within the techno-centric, personalized and empowered world in which we live, conventional approaches to workplace giving don’t play because they are almost completely top-down, flying starkly in the face of the democratization that most user-facing technology delivers. People now (perhaps rightly?) expect more from the companies that they work for and with. They bring their “whole selves” to work and they expect the businesses that they choose as employers or suppliers to not only help them give back, but to give them a meaningful seat at the table in so doing.

员工捐赠，捐赠匹配和公司志愿计划迅速成为执行战略性CSR，社区投资（CI）和人力资本管理计划所需工具包的重要组成部分。188bet网址怎么打不开金博宝手机版网页Having these programs is great – maybe even imperative in a society that has an increased appetite for achieving meaning and sustainability in all that they do – but offering costly programs that don’t resonate with stakeholders or invite broad take-up among targeted constituents wastes resources, attention and opportunity. Too often, the act of giving or volunteering is far removed from the corporate matching offer, is cumbersome or unwieldy to track, record or effect, and applies to too narrow a scope of causes. Or even worse, companies implement what is effectively grant-management software under the guise of a workplace giving program and can’t figure out why their employee take-up is so low. The data speaks: it’s time to put a big X through the “that’s the way we’ve always done it” approach to workplace giving and corporate volunteering.

And the appetite is (by necessity) growing. On the workplace giving front, many companies with existing programs are looking for ways to address the limited number of charities in the program, expand giving from a seasonal focus to a year-round activity, engage their employees and their brand by getting their employees out volunteering in the community in a trackable, rewardable way, and to generally garner more ROI from investing in these programs.

Although at Benevity we’re highly biased (we are a provider of software that helps companies better deliver and manage their corporate giving/volunteering programs), we believe a technological approach that emphasizes simplicity, ease of use, flexibility and empowered choice to the user, while enabling companies and individuals to leverage their investments through real-time matching offers and customized portfolios of causes under strategic pillars, is a compelling formula for success. (Not too mention a user interface that was built in this decade!). Toss in some use of crowdsourcing for charity portfolios and rallying around causes, the ability to self-generate campaigns on-the-fly, a dash of social media and mobile for promotion, tracking and administration of everything and you’ve got something that will:

• 积极影响员工的敬业度，吸引力和保留；

• Provide the flexibility and choices to implement a workplace giving/corporate volunteering program that people will use, charities will applaud and stakeholders will acknowledge, while aligning with a company’s corporate community investment strategy, partners and focus areas;

• Easily, cost-effectively and in a timely manner, implement workplace giving/corporate volunteering so that available budget from companies of any size can focus on and deliver programs with increased social and business ROI on CSR/CI spend, rather than dollars wasted on administration.

This may not seem to the uninitiated like a game-changing approach, but it is. Just ask some of the many companies that are spending millions on these programs – and those that are considering such programs - if they would like to connect their spend more directly to the targeted behaviours and strategic goals.

这是在2011年点燃您的员工的光线 - 请继续关注此主题的更多信息！

火花！通过仁慈
火花！是一种软件即服务（SaaS）工作场所提供/企业志愿服务解决方案，旨在通过回馈帮助公司吸引员工。火花！是具有灵活性和选择的插件解决方案卡功能。在www.benevity.org/spark.

About Benevity
Benevity is a software company that helps businesses realize a greater return on their (increasing) investments in social good programs, including corporate social responsibility, community investment, cause marketing and workplace giving initiatives. Benevity has developed North America’s first embeddable micro-donation platform, enabling socially responsible businesses to engage their customers, employees and corporate partners in optional charitable giving in new ways on their terms. The Benevity platform helps companies build authentic and impactful cause marketing, workplace giving and other social responsibility initiatives that increase engagement, brand differentiation and return on social and community investment. To find out more, visit us at www.benevity.org and view our short video atwww.benevity.org/goodness3.0.

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