引入Epic Prestions的第一个由使用牛肉饲养的牛肉制成的第一个酒吧,以减少碳排放

引入Epic Prestions的第一个由使用牛肉饲养的牛肉制成的第一个酒吧,以减少碳排放

Epic的牛肉Barbacoa风格的酒吧专门在Whole Foods上可用

2021年3月2日,星期二 - 上午10:00

内容:新闻稿

明尼阿波利斯,2021年3月2日,媒体 / - 史诗般的零食品牌,其使命是改善动物的生活,支持人类健康并帮助医治土地,首次亮相了其第一个用牛肉制成的牛肉,该牛肉是用牛肉制成的,以减少碳排放量。史诗般的牛肉barbacoa启发的酒吧是第一个拥有咸味研究所的土地™生态结果验证™(EOV)印章的酒吧,强调了Epic致力于推进再生农业实践的承诺。

The seal illustrates that the beef in this product was raised using regenerative farming practices that improve soil health, biodiversity, and ecosystem function. The beef used to make the new bar is sourced from White Oak Pastures, which offsets 80% of its greenhouse gas emissions through regenerating soil practices.

“在Epic,我们的使命是改善当前的农业系统,” General Mills博士兼高级土壤科学家Steve Rosenzweig说。“ EPIC的新EOV牛肉Barbacoa启发的酒吧表明了General Mills的承诺,以推动我们的食品系统的积极变化并确保可持续的未来。”

EPIC的牛肉Barbacoa启发的酒吧为消费者提供了一种支持减少碳排放的农民的方法,以及了解改善土壤健康和隔离碳的理由。EOV密封件使消费者可以选择用肉类或其他成分生产的产品,这些产品在土地上饲养的生态结果得到了验证。

“作为消费者,我们进行的每笔购买都是关于我们要支持的事业的声明,” Epic品牌经验高级经理凯特·赫伯特(Kate Herbert)说。“现在是时候激发有关气候变化的对话,“谈论肮脏”,以改善土壤健康,振兴我们的土地并保护后代的人类健康。”

General Mills has emerged a leader championing regenerative farming practices and the launch of EPIC’s EOV Beef Barbacoa-Inspired Bar is one of several initiatives supporting this priority.

“EPIC is Land to Market’s oldest brand partner and it is so exciting to continue to collaborate with them as part of our shared mission to scale up regenerative agriculture.” said Chris Kerston, co-leader of Savory Institute’s Land to Market program. “Regenerative agriculture is about improving soil health, sequestering carbon, increasing water tables, and fostering biodiversity. This product is part of a movement that’s cultivating a new era of food democracy - allowing consumers to truly connect with environmental outcomes like never before.”

EPIC’s Beef Barbacoa-Inspired Bar is available exclusively at Whole Foods and the EPIC Provisions website, retailing for $2.99 MSRP each. The bars are available now at Whole Foods. For more information, visithttps://epicprovisions.com/

关于史诗

史诗般的规定is a purpose-driven snack brand dedicated to making animal-based protein bars and other snacks with a mission to improve the lives of those animals, support human health, and help heal the land. Find out more atwww.epicprovisions.com在Facebook上(史诗般的酒吧), Twitter (@epicbar)和Instagram(@epicbar)。

关于General Mills

General Mills是一家领先的全球食品公司,其目的是使世界喜欢。它的品牌包括Cheerios,Annie's,Yoplait,Nature Valley,Häagen-Dazs,Betty Crocker,Pillsbury,Old El Paso,Wanchai Ferry,Yoki,Yoki,Blue等。总部位于美国明尼苏达州的明尼阿波利斯,通用磨坊(General Mills)产生了2020财年净销售额为176亿美元。此外,米尔斯在非固定合资企业净销售额中的份额总计10亿美元。

媒体联系人:
Susie Newsham,763-764-6364
Media.line@genmills.com