LGBTQ+消费者重视品牌支持超过自尊月

LGBTQ+消费者重视品牌支持超过自尊月

由维多利亚州石油公司
2021年8月3日,星期二,上午9:05

活动:斯巴鲁的爱诺言:健康

内容:文章

“You can’t just throw up a couple of ads or say we’re here for June and disappear,” Tim Bennett, a marketing consultant and former marketing executive at Subaru who led the company’s groundbreaking LGBTQ+-focused marketing campaign in the 1990s, told TNW in August 2020. "People are going to call nonsense on that,” he said. “You have to have some sort of consistency or at least a plan of continuity.”

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