当MAC推出了1994年的第一个Viva Glam Lipstick时，HIV/AIDS是所有25至44岁的美国人的主要死亡原因。当时，该国感到黯淡。当时的MAC总裁John Demsey说：“这种疾病抢夺了15至20年的创造精神，能量和灵魂的世界。The brand’s first Viva Glam lipstick — a bright cerulean shade created by MAC co-founder Frank Toskan — was announced in conjunction with the MAC AIDS Fund and the promise that 100% of proceeds of Viva Glam would go towards the fund to help fight HIV/AIDS.

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