Making Sustainability a Key Part of B2B Sales Conversations
Making Sustainability a Key Part of B2B Sales Conversations
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毫无疑问,由于监管机构,董事会,投资者和消费者需要金博宝怎么注册更可持续的业务方式,因此可持续性是公司越来越紧迫的优先事项。但是,公司并不是唯一控制他们是否实现其可持续性目标。金博宝怎么注册
Suppliers directly impact their customers’ environmental, social and governance (ESG) goals—in ways that many procurement specialists, IT decision makers and even some C-suite leaders may still be overlooking. IT vendors who can bridge this gap have an opportunity to deepen their relationships with customers and turn a tailored tech solution into something much bigger and better, but time is of the essence. In a recent McKinsey report about how businesses can play offense in the global transition to net-zero, the report’s authors say that in the B2B space, companies that act early will have a long-term advantage. Why? Because “customer relationships are difficult to undo.”
So, what does that mean for IT partners and salespeople? Bringing sustainability into the core of B2B relationship building requires some education and new forms of exploration, but the benefits we enable by doing so are essential to our planet and full of opportunity.
Help customers understand the impact of IT on their sustainability efforts
金博宝怎么注册可持续性是一个非常广泛的话题。没有人可以掌握它的各个方面。同样,尽管组织在运营中感到紧迫地解决问题,但没有设定可持续性目标的模板,更不用说达到目标了。金博宝怎么注册在某些情况下,可持续性努力可能不会在整金博宝怎么注册个组织中保持一致。与从事技术采购的人相比,C-Suite的成员更有可能优先考虑可持续性,这一功能从历史上一直集中在成本和其他因素上。金博宝怎么注册
对于IT供应商而言,这种零散的景观需要专注于教育和深入合作。如果不金博宝怎么注册在客户联系的雷达上可持续性,则需要将其放在那里。Even if your contacts are already focused on pursuing sustainability goals, it’s critical to let them know the specific ways you can help them reduce their carbon emissions, reduce wasteful packaging, contribute to a more circular economy and more—and how you can architect an IT solution that can evolve as regulations and expectations do.
When we look at the rapid growth of IT services worldwide—a market expected to reach $1.3 trillion this year—the conversation cannot just be about companies becoming more agile and scalabile in deploying technology. Services are a critical part of sustainability transformation. In fact, HP’s service offerings have been shown to reduce GHG emissions, improve resource efficiency, decrease ecosystem impact and more.
Sustainability as a service
随着技术继续提高和客户对定制解决方案的期望,IT供应商必须越来越多地提供解决方案而不是产品。这种转变需要更深层的关系和更紧密的沟通,以便供应商充分了解当今客户的需求,并可以帮助他们预测未来。
Sustainability is a business challenge for every customer. By definition, IT partners help businesses address mission-critical needs. An IT partner that can merge the necessity of enabling a workforce’s technology connections while also moving the needle on big-picture sustainability commitments demonstrates their potential to help an organization improve over the long term. That said, there is no question that this requires investment from partners and salespeople. Customers will seek guidance not only on the specs of a device but on the nuance of everything from ecolabels to emissions—particularly as environmental standards and industry best practices continue to evolve rapidly.
The ripple effects of sustainability
最终,通过扩大供应商可以产生的影响,与客户保持一致,从而为可持续发展提供了一致。金博宝怎么注册
For example, while we know workers have always appreciated an employer who offers cuttingedge technology, sustainability is impacting employee satisfaction in increasingly meaningful ways. In this dynamic labor market where workers are quitting in record numbers, sustainability is top of mind for many job seekers: A recent study revealed that a quarter of respondents would refuse a job offer based on a company’s lack of support for climate action. And 70% said they would be likely to quit a job at a company that fails to implement sustainable business practices.
这些伙伴关系的好处也为IT行业带来了。随着我们将可持续性编织到金博宝怎么注册更多解决方案的本质时,我们的影响会呈指数增长,并且我们可以永久提供客户和社会的价值。