MaytagBrand Launches "Faces of Dependability"

MaytagBrand Launches "Faces of Dependability"

Recognizing four dependable Boys & Girls Club professionals and inviting Facebook fans to acknowledge their friends and family

Multimedia from this Release

Thursday, May 12, 2011 - 10:00am

CAMPAIGN:企业社会责任

CONTENT: Press Release

密歇根州本顿港,2011年5月12日 / 3BL Media / - Maytag Brand的新的“内部重要事项”活动超越了他们熟悉的产品故事,可以探索可靠性的人类。作为该探索的一部分,该品牌正在推出可靠性的面孔,这是一项多媒体的努力,将促进他们与美国男孩和女孩俱乐部(BGCA)的持续关系,并开始就他们最有价值的质量进行对话 -可靠性。

为了启动这个新计划,Maytag确定了四名男孩和女孩俱乐部专业人士,他们是对本地组织的可靠性的人,同时引入了强大的Facebook体验。鼓励Facebook用户更深入地了解这些特殊的BGC获奖者,并通过访问Facebook.com/maytag来认识到他们生活中可靠的人。

Maytag品牌的第一批获奖者如下:

  • James Seaton, unit director, Boys & Girls Club of Lenawee in Adrian, Mich.
  • Jerry Glidewell, executive director, Fort Smith Boys & Girls Clubs in Fort Smith, Ark.
  • 威斯康星州大密尔沃基的男孩和女孩俱乐部俱乐部经理Latisha Franklin。
  • Patrick J. Larkin, chief professional officer, Camp Lejeune Youth Activities, Marine Corps Base Camp Lejeune, N.C.

“Maytag brand is pleased to bring James, Jerry, Latisha and Patrick to the forefront and recognize their dependability, strength and dedication in inspiring others to perform to their potential,” said William Beck, director of Maytag marketing. “We also chose to launch our new ‘Faces of Dependability’ recognition program with Boys & Girls Clubs of America because they have a strong heritage of dependability, going back more than 100 years. They serve nearly four million youth annually helping them becomeproductive, caring, responsiblecitizens.”

每个获奖者都被当地俱乐部提名,以其对社区,俱乐部和俱乐部成员的伟大未来的实力,表现和可靠的服务而被选中。188bet网址怎么打不开收件人将出现在Maytag品牌的全国印刷活动中,并将被视为可靠性平台的一部分Facebook.

To learn more about the Faces of Dependability recipients and to show appreciation to your own dependable friends and family, go to Facebook.com/Maytag.

About Maytag Brand

For more than a century, Maytag brand appliances have been synonymous with dependability and durability. Through the commitment of Whirlpool Corporation, Maytag brand’s enduring tradition of quality production and performance continues to thrive. Exceptionally durable, commercial-grade components are found in many Maytag brand appliances – including Maytag®Maxima™前负荷和Maytag®Bravos®top-load washers and dryers. Maytag brand is part of the Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $18 billion in 2010, 71,000 employees, and 66 manufacturing and technology research centers around the world. For more information on any Maytag brand appliance, visithttp://www.maytag.com.

About Boys & Girls Clubs of America

100多年来,美国男孩和女孩俱乐部(www.bgca.org) has changed and saved lives, enabling young people to achieve great futures as productive, caring, responsible citizens. Today, some 4,000 Boys & Girls Clubs serve some 4 million children and teens through Club membership and community outreach. Clubs are located in neighborhoods throughout the country and on U.S. military installations worldwide, providing a wide variety of youth development programs conducted by trained, professional staff. Key programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta.

接触

Monica Teague
+1(269)923-7405
Maytag
Alicia Boltach
+1 (269) 923-8072
Peppercomm for Maytag Brand