不仅仅是厕所:通过获得卫生设施来提升社区和解锁机会

Nov 16, 2022 12:00 PM ET
活动: 社会影响
阿尔玛·亚历杭德罗(Alma Alejandro)与金伯利 - 克拉克(Kimberly-Clark)产品

Alma Alejandro,全球亲密护理品牌市场总监金伯利 - 克拉克,在墨西哥长大,并亲眼了解无法在学校获得可靠和安全的卫生情况的感觉。That’s why she is passionate about leveraging the power of Kimberly-Clark and its essential brands and supporting programs like the Toilet Board Coalition Accelerator to help address the global sanitation crisis, drive systems change, and strengthen communities – including where she grew up – around the world.

问:您如何定义对卫生的访问?

AA:It’s about ensuring equal access for everyone and providing safe and clean sanitation facilities, hygiene education, clean water, and spaces for women and girls to feel safe and effectively manage their menstrual health. It's about way more than just a toilet — sanitation is a basic human right that no one should ever have to live without.

问:缺乏安全,卫生的学校卫生卫生能影响您小时候?

AA:Growing up in Monterrey, Nuevo León in Mexico and going to a public school, I avoided the school toilets because they weren’t clean or safe. You had to bring your own toilet paper with you, and we didn’t have access to water to wash our hands. I would often limit my eating, drinking and activity level while at school to avoid having to use the school bathrooms.

当时,我对这种行为如何影响我的健康并没有太多考虑。然而,当我们现在挖掘这个空间时,我们知道存在重大的身体,情感和心理健康影响。

对于孩子来说,重要的是要大声疾呼他们经历的事情,因为这会影响膀胱,肠健康和整体信心。同时,同样重要的是,我们对迫切需要改变变革的迫切需要教育教师,父母和政府。

Q: Has the school sanitation situation in Mexico changed since you were a child?

AA:我最近在墨西哥蒙特雷拜访了我的家人。我的许多阿姨和叔叔都是老师,我问他们在卫生设施和学校儿童的可及性方面发生了变化。不幸的是,这并不比我小时候好 - 实际上,它几乎保持不变,甚至更糟。

不过,这不仅是墨西哥的问题。研究表明,具有基本卫生性的学校数量从2016年的66%下降到2019年的63%。

In many regions of Mexico, the government provides the school, and the community and teachers are expected to provide everything else, including toilet paper, soap and hygiene education, etc. Schools in low-income areas already face immense challenges, and this just adds to them.

水短缺也是一个主要问题。目前,在墨西哥的某些地区,您只能从上午4-8点开始使用自来水 - 当大多数人通常在睡觉时,这是一个非常有限的4小时窗口。

人们必须很早就醒来,整天用来装满水桶,以冲洗厕所,洗手并洗个澡。这不仅给每个人都带来不便,而且只是想一想这会如何影响孩子们在上学期间为上学做准备,而在上学期间没有水...

成年后的这种经历使我想起了我的童年,我没有经常洗手的能力。正如我们对Covid-19,其他疾病以及整体安全与健康的想法一样,这是一个主要问题,影响人们生活的轨迹。

Q: How is Kimberly-Clark involved in providing access to clean water and safe sanitation?

AA:36亿人缺乏安全管理的卫生设施,许多妇女等到深夜才拥有隐私和安全,孩子们可以屈服于威胁生命,水上疾病,数百万的女孩和妇女错过了学校和工作,因为她们无法安全,可靠地管理他们的月经。

赋予妇女和女孩的能力并改善获得安全卫生的机会是金伯利 - 克拉克及其基础和核心的关键优先事项,以便我们更好地照顾一个更美好的世界。自八年前推出以来,厕所改变了生活计划,影响了15个国家 /地区的700万用户。

问:金伯利 - 克拉克如何与卫生间联盟合作?

AA:我们知道,伙伴关系和协作对于更快地推动卫生领域的更大影响至关重要。这就是为什么我们帮助找到了卫生间联盟in 2015 alongside Unilever and LIXIL to accelerate business solutions to the sanitation crisis. The Coalition has enabled $22 million of investment into local sanitation businesses in seven years and touches 2.2 million customers each day through its network of small and medium-sized enterprises.

我们组成了联盟,因为没有人能够单独解决卫生危机,我们必须利用我们的集体声音和品牌的力量来推动意识,倡导和创新,同时也激励消费者的行为改变。

我们目前正在与联合利华,利克西尔和厕所委员会联盟一起制作一份报告,这些联盟与我小时候的经验无缝地联系在一起,因为它解决了学校卫生的重要性。它解决了该地区的社会和经济影响以及业务潜力。

By showcasing successful educational programs driven by companies, such as Kimberly-Clark’s Toilets Change Lives initiative, we hope to generate awareness and demand for more corporations and brands to tap into the sector. Stay tuned for more on the report since we’ll launch it in early 2023.

Q: What role does mentorship play in tackling the global sanitation crisis?

AA:作为我们与厕所联盟合作的一部分,我们支持加速器程序, which arms entrepreneurs with the mentorship, partnership, and visibility they need to scale their sanitation economy businesses. Watching start-ups pursue innovative toilet design, recovery of biological resources within the circular economy, and smart digital technologies to tap into the market potential of the sanitation economy is incredibly inspiring.

我目前指导Ecoloo这是一家小型企业,在通常不会具有建造永久厕所的基础设施的地方提供移动厕所。我们已经能够通过战略营销支持为Ecoloo提供支持。

诸如加速器之类的计划对导师和企业家都是有益的,我非常感谢这一经验。与Ecoloo合作并听取了卫生企业家的来信,激发了我的启发 - 他们非常热衷于创建一种以敏捷方式解决卫生和社会挑战的商业模式。

我们每个人都有以自己的方式推动变革的能力。对于我们中的某些人来说,责任甚至更大,因为我们具有标志性品牌的表达,以提高对这些问题的认识,创新并更好地平衡经济利润与社会影响和环境可持续性。金博宝怎么注册

In 2020, Kimberly-Clark, our foundation and ourKotex®品牌与卫生间联盟创造卫生经济创新实验室中的妇女, which aimed to develop and catalyze women-led, early-stage businesses within the sanitation economy. Last year, the Innovation Lab completed its first pilot featuring five startup businesses from Kenya, the U.S. and the U.K., along with 11 Kimberly-Clark employees who served as mentors to the group.

参与的企业接受了指导和培训,以帮助他们应对一些最大的业务挑战,并为世界上一些最紧迫的卫生问题做出积极贡献。参与者报告说,创新实验室大大改善了其业务运营和内部流程。

Q: What is the biggest misperception about sanitation?

AA:当我们谈论金伯利 - 克拉克的厕所等卫生和计划时,许多人会自动认为我们只是在谈论building toilets。但是,建筑物方面可能是最简单的部分。除非您的行为改变,教育和设施的维护,以便它们保持清洁和安全,否则您将无法确保长期影响并提供系统变化。

正确完成后,安装厕所使孩子们能够上学并继续学业,获得生活工资工作,支持健康,自己繁荣的家庭,并最终加强他们几代人的社区。

另一个误解是这种信念是,卫生问题仅在发展中的市场中存在,但是英国和美国等发达国家的许多人也每天都在获得安全的卫生和清洁水。

Q: The global sanitation crisis is complex with no easy solutions. What gives you hope?

AA:厕所委员会及其合作伙伴每天所做的重要工作给我带来了希望!看到公司(尤其是竞争对手),非政府组织,政府和消费者以有意义的方式为所有人创造一个更美好的世界,这也非常令人鼓舞。

Sanitation hits close to home for me and is deeply personal due to my childhood growing up in Mexico and familiarity with the reality that millions experience every day. Sometimes it’s hard to believe that the little girl who avoided using the bathroom at school and never had enough water to wash her hands now has a chance to help ensure that not only my nieces and nephews in Mexico – but also other children – have a much different experience.

这是吸引我进入金伯利 - 克拉克(Kimberly-Clark)的一部分及其对更美好世界的更好照顾的目的,我很高兴有机会为一家致力于解决全球卫生危机的公司工作。

We make essential products such as toilet paper, paper towels and diapers at Kimberly-Clark, and I view access to sanitation and clean water as equally essential. These are global issues that impact all of us, and we need more brands driving awareness and action. It will take all of us working together while utilizing our unique strengths and networks to create a better future for every child around the world.