AUBURN HILLS, Mich., November 6, 2015 /3BL Media/ - Ram Truck will once again shine the spotlight on the need to address hunger in this country as the brand launches a new campaign celebrating the outdoor lifestyle and raising awareness of the mission of农民和猎人喂养饥饿的人（FHFH），一个使猎人能够向不幸的人捐赠一部分狩猎的组织。

The new marketing campaign includes television, print, digital and social media components, all targeting outdoor enthusiasts and promoting a current movement among hunters to assist with hunger issues in their communities. The ads carry the hashtag #RamHuntsHunger and drive viewers toramtrucks.com/outdoorsman了解更多。他们将在网络和电缆编程中运行，并以大量的户外生活方式观众（例如Ridge Reaper和Ducks Unlimited电视节目和Field& StreamandAmerican Huntermagazines. Ram social media sites and those of many of Ram’s marketing partners, such as Drury Outdoors and Mossy Oak, will also promote the message.

“Ram has a history of using its marketing voice to connect with audiences in relevant and meaningful ways to make a difference,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “With the purposeful call-to-action in our new outdoor enthusiast campaign, Ram hopes to inspire and activate the passion of our truck owners to help fight hunger.”

#RamhuntShunger倡议旨在提醒人们，有4900万美国人努力将食物放在桌子上，我们都有帮助。FHFH负责监督一个国家的肉类加工者和食品银行网络，并通过提高对组织任务的认识，希望猎人能考虑捐赠其收成以使需要的人受益。该组织的覆盖范围包括30个州的115个以上的章节。

“Some of Ram’s most passionate fans are huge hunting enthusiasts,” said Bob Hegbloom, Head of Ram Brand, FCA – North America. “Truck owners and outdoor enthusiasts are always willing to lend a helping hand, which is why Ram is heightening awareness of one of the ways they can give back to their local communities this time of year.”

电视创意处决包括60秒“Stay Inside” and 30-second “小的” ads featuring Ram 2500 Outdoorsman and Ram 2500 PowerWagon trucks, plus two 30-second spots, “Donate” and “风景,” which specifically promote the cause and tell viewers how to participate. Print ads target outdoor enthusiasts and one promotional layout explains the program.

“Stay Inside” beautifully captures a day in the life of hunters and fishermen as they brave weather elements, darkness and rough terrains, all for the love of the great outdoors. “小的也展示了上面的美丽景观，即拉姆的声音萨姆·埃利奥特（Sam Elliott）说：“有时候，最大的匆忙感觉真的非常非常小。胆量。荣耀。内存。”在 ”Donate,” Jason Carter and Koby Fulks of Under Armour’s Ridge Reaper TV show passionately talk about what hunting means to them. That spot and “风景在屏幕上的副本上写着“ 4,900万美国人努力将食物放在桌子上，展示了RAM卡车驾驶美国一些壮丽的风景。一只鹿可以提供多达200顿饭。”萨姆·埃利奥特（Sam Elliott）说：“请参观ramtrucks.comto learn more about donating portions of your hunt to feed the less fortunate.”

这些广告是与总部位于达拉斯的理查兹集团合作创建的。

The new campaign is not the first time Ram has drawn attention to hunger issues in America. Following airing of its “农民” video on the 2013 Super Bowl broadcast, Ram declared 2013 the “Year of the Farmer” with a series of national and grassroots initiatives to fight hunger.

About Farmers and Hunters Feeding the Hungry (fhfh.org）
Inspired by a passion for the outdoors and compassion for the needy,农民和猎人喂养饥饿的人is committed to addressing America's hunger problem in a unique and relevant way. Established in 1997, FHFH enables hunters and farmers in states nationwide to provide nutritious meat to feed the hungry of their communities.

About Ram Truck Brand
自2009年作为独立部门推出以来，Ram Truck品牌一直稳步成为行业领导者，其目标是一个目标：建造行业中最好的皮卡车和商用车。

为RAM卡车创建独特的身份，使品牌可以专注于核心客户和他们认为有价值的功能。无论是专注于每天使用RAM 1500的家庭，一个勤奋的RAM 3500重型所有者，还是每天依靠其Ram Promaster商业面包车进行交付的企业，RAM都将覆盖卡车市场。

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

进入2016年车型年，RAM继续以最受欢迎的头衔，燃油经济性，有效载荷和牵引能力来击败竞争：

• 独家Ecodiesel的一流燃油经济性 - 29英里 /加仑，RAM 1500
• Best-in-class towing capability – 31,210 pounds with Ram 3500
• 一流有效载荷 - 7,390磅，RAM 3500
• Best-in-class torque – 900 lb.-ft. with Ram 3500 Cummins Turbo Diesel

从半吨到商业的卡车客户都有少量的需求，并要求其车辆提供高水平的能力。RAM卡车旨在提供总包装。

关注RAM和FCA US新闻和视频：
FCA Content On Demand (COD):www.fcacod.com
Company blog:http://blog.fcanorthamerica.com
公司网站：www.fcanorthamerica.com
Media website:http：//媒体。fcanorthamerica.com
FCA360：www.fca360.com
RAM卡车品牌：www.ramtrucks.com
Ram Zone blog:www.ramzone.com
Facebook：www.facebook.com/拉特鲁克andwww.facebook.com/ChryslerGroup
Flickr：www.flickr.com/拉特鲁克andwww.flickr.com/chryslergroup
Pinterest:www.pinterest.com/ramtrucksandwww.pinterest.com/FCAcorporate
Instagram:www.instagram.com/ramtrucksandwww.instagram.com/FiatChrysler_NA
Streetfire:www.streetfire。net/uploaded/chryslervideo.htm
Twitter:www.twitter.com/拉特鲁克andwww.twitter.com/FiatChrysler_NA
YouTube:www.youtube.com/拉特鲁克andwww.youtube.com/pentastarvideo

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For more information, please visit the FCA US LLC media site athttp：//media.fcanorthamerica。com。

接触：
Eileen Wunderlich
（248）512-0332（办公室）
（248）705-7962（单元）
eileen.wunderlich@fcagroup.com