P&G and Hispanic Star Launch Youth Leadership Initiative Capitanes del Futuro

P&G and Hispanic Star Launch Youth Leadership Initiative Capitanes del Futuro

P&G, Major League Soccer and Hispanic Star Support the Progress of Hispanic Youth.
Monday, October 17, 2022 - 9:00am

活动:P&G | Equality & Inclusion

内容:博客

This Hispanic Heritage Month, we continue to power the progress of the U.S. Hispanic community. To continue our long history of support, we and our trusted brands - Always, Gillette, Crest and Oral-B - together with an alliance of strong partner organizations like Major League Soccer, Hispanic Star and other stakeholders in the soccer ecosystem, launchedCapitanes del Futuro, a multi-year program that leverages the Hispanic community’s passion for soccer to help prepare the next generation of Latino leaders.

许多西班牙裔青年没有意识到,对于场上的每个MLS球员来说,幕后有10-15人,这些人代表了令人兴奋的职业机会。

The program provides boys and girls ages 12-18 with free access to role models, resources, tools, scholarships, mentorships and skills aimed to help open their minds, build their confidence and overcome structural barriers that are often found along the pathway to higher education and career opportunities.

Over 150 Hispanic youth have already attended immersive Capitanes del Futuro events at MLS stadiums and training centers, hosted by Hispanic Star Hubs across the country and six MLS clubs - Inter Miami CF, FC Cincinnati, Austin FC, Los Angeles Galaxy, New England Revolution and New York City FC. Attendees were introduced to the wide breath of career opportunities in soccer through workshops led by MLS club staff.

Capitanes del Futuro出现在Univision的国国晨间演出中¡Despierta América!
(English closed captioning is available via the settings.)

"Capitanes del FuturoProcter&Gamble首席品牌官Marc Pritchard说:“这是我们正在为西班牙裔社区的进步提供动力,并为青年提供工具和资源,以成为美国未来的领导者。在美国的西班牙裔学生中,有一半以上没有毕业。这些费率大大落后于他们的白人同行,并说明了这一广泛任务的重要性。我们邀请公共和私营部门的其他人加入Capitanes del Futurocollaborative endeavor."

Additional components of the program include:

  • Workshops that provide behind-the-scenes perspectives about social media, marketing, match day operations, business management, community relations and other club departments.
  • A digital library that includes footage from past events, as well as inspiring videos in which legendary sportscaster Fernando “El Presidente” Fiore interviews top MLS players who share stories about their mentors and role models, including stories which have never been shared before.
  • An app that will include gamified learning tools and additional resources for students.
  • Opportunities to connect participants with other prominent players in the soccer ecosystem, including virtual master classes produced by TelevisaUnivison that introduce students to different professional disciplines in soccer.
  • 多年的课程由物理和数字课程组成,旨在将有希望的年轻西班牙裔学生发展成为美国未来的领导者。
  • Active participation in the program will also unlock access to scholarships, apprenticeships, internships and more.

"Hispanic progress is American progress!" said Claudia Romo Edelman, Founder of We Are All Human and Hispanic Star. "It is our mission to ensure everyone knows that and create programs and opportunities that accelerate the progress of Hispanics, opening the doors for Latinos to get better education, better health, better gender equality and better jobs. We are proud to partner with committed and large corporations like P&G, MLS and TelevisaUnivision to elevate the Hispanic community to new heights and do it together."

Registration for the program is now available on Hispanic Star’s website. Parents, teachers, coaches and other mentors are encouraged to enroll Hispanic youth ages 12-18.

1 Kevin Dubina, “Hispanics in the Labor Force: 5 Facts,” U.S. Department of Labor Blog, U.S. Department of Labor, Sept. 15, 2021,https://blog.dol.gov/2021/09/15/hispanics-in-the-labor-force-5-facts