废物审核是否揭示了您公司的回收计划并不是您想要的位置？不要灰心。大多数公司在此过程中遇到了陷阱，但是那些坚持下去的公司可能会成为行业领导者。以宝洁（P＆G）和微软为例，以带领消费者包装的商品和电子行业进行回收利用。

宝洁（P＆G）设定了一个目标，将零制造废物发送到2020年。到目前为止，其全球生产地点中有56％向当地的垃圾填埋场发送零制造废物。

Although it has less than three years left, the company is optimistic it can meet its 2020 goal — an achievement P&G says will keep about 65,000 metric tons of waste out of landfills. That is equivalent to the weight of almost 350,000 mid-sized cars.

Manufacturing waste makes up about 95 percent of the waste P&G produces, with the remainder coming from its offices and tech center programs. The company works toward its 2020 goal by looking at waste through a new lens. As it states on its网站：“关键是不要将任何东西视为垃圾，而是具有潜在用途的材料。”

成功的回收计划的一部分是尽可能再利用浪费。宝洁（P＆G）提供了许多在其供应链中重复废物的例子，包括在匈牙利，员工收集生产废料并将其发送给当地水泥公司，以焚化它们以为砖块造成能量。

“We made a strategic decision in the late 1980s to ensure our packaging could be recovered, recycled and reused in our new packages,” Virginie Helias, global VP of sustainability for P&G, told TriplePundit. “We solicited help from multiple partners, built new supply chains and, most importantly, committed to using post-consumer recycled plastic in our bottles.”

How a partnership can help a company

有时，公司需要与关键的回收行业领导者合作，以克服高原并实现目标。

p＆g最近partnered与Terracycle和SUEZto produce a shampoo bottle made from up to 25 percent recycled beach plastic. The bottle of Head and Shoulders shampoo will debut this summer in French retailer Carrefour. And the rollout will eventually represent the world’s largest production of recyclable bottles made with post-consumer recycled beach plastic.

洗发水瓶的想法大约是一年前在瑞士达沃斯的世界经济论坛上，当时艾伦·麦克阿瑟基金会（Ellen MacArthur Foundation）挑战了宝洁（P＆G）“推动更大的恢复和重复使用塑料”，Helias告诉我们。

P&G felt Head and Shoulders, the “the leading shampoo brand in sales,” should be the label to “lead in sustainability innovation,” Helias said.

The bottle is the “first major step in establishing a unique supply chain, strengthening the circular economy both in the [consumer packaged goods] industry and beyond for the significant amount of plastic waste in our ecosystem,” Helias explained.

P&G’s partnership with TerraCycle and SUEZ “brought about the largest solution to ocean plastic to date in terms of volume and percentage used in the package,” Tom Szaky, CEO and founder, TerraCycle told TriplePundit.

Szaky解释说，“海洋塑料的问题是巨大的”。超过25％的全球塑料废物在海洋系统中浮出水面。他说：“只有提供一个提供业务价值的项目，我们才能清理我们的海滩，河流，入口和其他水道的塑料堵塞。”

到2018年底，宝洁还将在欧洲超过50亿瓶装的货运后多达25％的塑料。这将占P＆G在欧洲出售的所有P＆G头发护理瓶中的90％以上。宝洁（P＆G）在包装中使用了再生塑料已有25年以上 - 它在2016年使用了34,100公吨。Helias表示，该公司“致力于”使用后消费者的再生材料，并“通过提供一致的最终市场来帮助建立市场。”

一个好的回收计划使员工参与进来

根据John’s Refuse and Recycling，康涅狄格州的回收设施。

That’s something Microsoft knows all about. Its Redmond, Washington, dining facilities divert 99 percent of their waste from landfill — thanks in part to its use of compostable tableware and employees disposing of their waste properly. “Microsoft started nine years ago using compostable products and went to fully compostable dining ware in July 2008,” Mohan Reddy Guttapalem, Microsoft senior facilities manager, told TriplePundit.

Microsoft’s Redmond campus achieved gold-levelzero waste certificationfrom the U.S. Zero Waste Business Council. The company managed to divert at least 90 percent of its food, office and construction waste from landfills. And employee-driven reuse, recycling and composting programs helped the company reach its milestone.

Coping with plateaus and challenges

“高原是每个计划的一部分，”古塔帕莱姆说。关键是要大步向前，并防止它们对程序产生负面影响。

Microsoft stays on track by setting targets that overshoot its goals. “This allows us a bit of a buffer for those times when plateaus occur,” he explained.

Guttapalem说，微软还喜欢经常进行完整的审核，包括定期审核废物流以及对其废物供应商的年度审核。然后，该公司根据结果量身定制“向员工向员工的外展计划”。

具有清晰的视野是保持回收计划稳定的一部分。P＆G的愿景是“朝着100％”的零制造浪费到垃圾填埋场，因此，在实现目标之前，“我们的工作将继续下去”。

为了实现其目标，Helias表示，该公司愿意“保持参与度，不懈地努力以实现我们的愿景，并与志趣相投的合作伙伴合作以实现我们的愿景。”她承认，实现这一目标是“这不是一件容易的事”，但她说，正如其几十年的回收工作所表明的那样，宝洁是“长期参与者”。

Helias说：“消费者希望回收利用，我们认为提供可持续选择的作用是必要的。”“凭借这种清晰的愿景和决心，我们不懈地努力打破障碍并努力实现我们的愿景。”

Image credit:Stephen Brashear/Getty Images for Microsoft(press use only)

SPONSORED BY COVANTA.