P&G's Always Teams With Walmart to Urge Girls to Stay in Sports
Jan 20, 2021 8:45 AM ET
Campaign:
P&G | Gender Equality
Originally published by MarketingDive
Procter & Gamble's feminine care brand Always launched a campaign with Walmart this week to urge people to help girls stay in sports as part of their personal growth. The #KeepHerPlaying effort seeks to raise awareness about the benefits of participating in athletic activities while raising money for the Women's Sports Foundation,per an announcement.