When Gillette decided to adopt Be Green’s plant fiber technology for use on the new Fusion ProGlide Razor, neither company could have foreseen the overwhelmingly positive response that the tray would receive both from P&G and the packaging community at large. The latest highlight in a long string of achievements for the tray (which included the receipt of DuPont’s Diamond Award for Packaging Innovation in June of last year) is a recently released report by Gillette’s parent company, Proctor & Gamble, highlighting the substantial improvements made by switching to plant fiber from traditional plastic packaging. The report details how the new packaging has helped P&G to meet it’s sustainability targets and make substantial reductions in packaging materials usage while still maintaining Gillette’s distinctive branding.

The PDF document can be downloaded on P&G’s Innovations page here:P&G Innovations Gillette Fusion Proglide & Proglide Power.

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