由Crystal Barnes |派拉蒙的社会责任与环境社会与治理高级副总裁（ESG）

它从你开始。

That’s the theme of this year’s Community Day at Paramount Global. We want our employees to do the work, get involved in their communities, and take time beyond their day-to-day to make a difference. The hope is that the day helps to inspire our employees to find ways to become involved in their communities.

We’re celebrating our 26th consecutive Community Day this year—and the first with in-person opportunities since Viacom and CBS merged in 2019. In 2020, we held our first virtual community day and were able to partner with more than 75 community organizations in over 20 regions. As we get back to in-person immersion in our local communities, we continue to take advantage of virtual opportunities that enable employees from around the globe to partner together.

Because it also starts with us. As a company,回馈是派拉蒙DNA的一部分。因此，尽管我们的员工可以自愿参加，团结起来并成为6月16日更大的一部分（以及我们国际员工的其他日期），但我们对服务的承诺却超出了一次性。

For example, in 2021, we announced the expansion of BET’sContent for Changeinto a companywide, cross-brand initiative that seeks to use the power of our content creation ecosystem to dismantle the narratives that enable intolerance, stereotypes, and systemic racism to continue. Content for Change is just one way we’re continuing to build on our legacy and elevate the voices of the communities we serve.

Extending Our Partnerships

188bet网址怎么打不开通过与75多个组织的合作关系，通过志愿者机会为员工建立认可和公平性，使社区日成为可能。在2020年，we logged more than 7,500 virtual volunteer hours。我们的目标是随着我们的伙伴关系和参与的扩大，今年的时间增加了。

For established partnerships, the day is a chance to further solidify our relationship. For new partners, Community Day is a chance to learn more about an organization through our employees’ experience and explore potential ways to deepen our engagement.

Some of this year’s volunteer opportunities through our partners that I’m excited about include:

• City Tutors (NY): The City Tutors (CT) is an NYC-wide volunteer tutoring and a mentoring hub that ensures historically underserved communities have equitable access to resources that are fundamental to educational and professional success. For Community Day, we’ll invite CUNY students to receive professional coaching (industry advice, networking, and interviewing advice) from Paramount professionals. We break participants out into smaller breakout rooms, normally 2 professionals and 2 students per room, for more intimate and individualized support. 90% of the students are people of color, 50% are Black or Hispanic. Many are the first in their families to go to college, and support and advice from industry insiders is the support that they need.
• 为妇女工作（纽约）：为妇女工作，从企业投资和技能向非营利组织投入了支持，他们希望进入并留在劳动力中以成为财务独立的妇女。我们正在共同合作，与来自派拉蒙的员工一起提供媒体和娱乐职业探索。188bet网址怎么打不开派拉蒙员工将分享他们在媒体和娱乐部门工作的个人旅程，并在此过程中讨论胜利和障碍。
• 共同的影响：在小组风格的集思广益会议中，员工将帮助非营利合作伙伴围绕他们目前面临的挑战。
• The nonprofit partners in these sessions include:
  • Witness Change使用视觉讲故事来支持排除的人，因为他们恢复叙述并改善了生活。派拉蒙（Paramount）员工将分析1000个梦想活动的营销和传播，该活动试图通过欧洲1000名难民的故事来改变现行的难民叙事，并为该活动推荐消息传递。
  • 拖延故事小时纽约offers literary and creative programming led by drag queens. Since its launch in 2016, it has expanded its programming to Spanish, Cantonese, and French, and has developed programming for neurodiverse kids and seniors. Paramount volunteers will help DSH NYC create a press kit that could raise awareness around the organization's fundraising campaigns, facilitate audience expansion, and grow broader awareness of the NYC chapter's work.
  • Fresh Filmsuses the fun of film to connect with teens across the nation. They want to build out their alumni engagement strategy to better communicate with their alumni network which is largely made up of women, and Black and brown youth between 18-35 years old. Paramount employees will help Fresh Films brainstorm ways to activate their alumni in meaningful ways and develop a framework to assess their alumni engagement strategy.
• Hungarian Food Bank: In our Budapest office, we partnered with the food bank to distribute surplus food to families in need, thus saving food while reducing hunger, malnutrition, and food waste.
• Unitaf: In Israel, our employees collaborated with Unitaf, a program started by The Yehuda Tribitch Fund for Social Involvement in 2005. It works with refugee and status-less women to provide early childhood programs for the status-less community in Israel.

派拉蒙社区日证明了我188bet网址怎么打不开们公司对其人民和社区的投资。这一天鼓励我们每年回馈其他364天，从而对我们公司和员工的方向，热情和野心产生深远的影响。