拉尔夫·劳伦（Ralph Lauren）的《粉红色小马倡议》（Pink Pony Initiative）标志着22年Fight Against Cancer
“当我们爱的人患有癌症时，我们都受到影响 - 丈夫，妻子，母亲和父亲，姐妹，兄弟和朋友。这是我们在抗癌斗争中的努力。”- 拉尔夫·劳伦
NEW YORK, October 4, 2022 /3BL Media/ – For more than two decades, Ralph Lauren has been a leader in the fight against cancer. The Pink Pony Initiative, the Company’s global philanthropic program dedicated to cancer care and prevention, supports programs for research, screenings, early diagnosis, treatment, education and patient navigation. This year’s campaign builds upon the Company’s continued commitment to raising awareness and funds around the cause, with donations raised from the annual Pink Pony product collections benefiting the Pink Pony Fund of The Ralph Lauren Corporate Foundation, as well as an international network of cancer charities.
Advancing the Company’s ongoing Pink Pony efforts, The Ralph Lauren Corporate Foundation recently announced a $25 million commitment in new grant funding to expand or establish five Ralph Lauren-named cancer centers, including establishing the Ralph Lauren Center for Cancer Prevention at the Georgetown Lombardi Comprehensive Cancer Center in Washington, D.C., and the existing Memorial Sloan Kettering (MSK) Ralph Lauren Center. The Ralph Lauren Corporate Foundation is partnering with Conquer Cancer®, the ASCO Foundation, to identify the three additional grant recipients, which will each be required to have a National Cancer Institute designation.
In support of this year’s campaign, the Company will donate 100% of the purchase price from the sale of the new Pink Pony Oxford Shirt and Pink Pony Fleece Hoodie and 25% of the purchase price from the sale of the new Pink Pony Cashmere Hoodie, as well as select Polo classics in a pink colorway, to the Pink Pony Fund or to a network of international cancer charities. The items will be available globally in October in select Ralph Lauren retail stores, on RalphLauren.com, at Macy’s and in select global wholesale stores.
Throughout the month of October, the Company will feature a series of in-store activations to raise awareness and funds for Pink Pony around the world. Ralph Lauren restaurants and Ralph’s Coffee shops globally will offer signature Pink Pony drinks — the “Pink Pony Cocktail” and “Beet Latte” — with proceeds going to support the Pink Pony Fund or a local cancer organization. In addition, the Company’s flagship stores in New York, China, Korea and Japan will light up their facades in pink. Ralph Lauren Golf Ambassador Billy Horschel will also pledge $1,000 to the Pink Pony Fund for every birdie he makes in October.
The Company will release a special edition of the "Coffee at Ralph's" video series highlighting a powerful conversation between Maria Tucker, a cancer survivor who received treatment at the MSK Ralph Lauren Center, and Jasmine Gibson, one of the nurses who guided her during the process. Together, they reflect on the relationship between patient and caregiver and the difference that can be made through an early diagnosis, sharing the bond built over the course of their journey together.
Pink Pony是该公司的基石计划。它深深地植根于拉尔夫·劳伦（Ralph Lauren）文化的结构中，将业务的所有方面汇集在一起，从员工聚在一起到围绕核心事业捐款的客户。鼓励员工通过参加该公司的全球粉红色小马步行以及筹款活动来提高意识，并将RL送回志愿活动。
有关拉尔夫·劳伦（Ralph Lauren）致力于癌症护理的更多信息，请访问：Pink Pony - Fight Against Cancer | Ralph Lauren.
ABOUT RALPH LAUREN CORPORATION
拉尔夫·劳伦公司（Ralph Lauren Corporation）（NYSE：RL）是五类豪华生活方式产品设计，营销和分销的全球领导者：服装，鞋类和配件，家庭，家庭，香水和酒店。50多年来，拉尔夫·劳伦（Ralph Lauren）试图通过真实性和永恒的风格来激发更好的生活的梦想。它的声誉和独特的形象已经在广泛的产品，品牌，分销渠道和国际市场上开发。The Company’s brand names – which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children and Chaps, among others – constitute one of the world’s most widely recognized families of consumer brands. For more information, go tohttps://corporate.ralphlauren.com.
ABOUT THE RALPH LAUREN CORPORATE FOUNDATION
拉尔夫·劳伦（Ralph Lauren）企业基金会致力于通过拥护公平并赋予世界各地服务不足的社区的能力，实现更好的生活现实。该基金会成立于2001年，致力于在其核心重点领域发挥作用：支持癌症护理和预防，保护环境，促进倡导，获得并增强社区的韧性。188bet网址怎么打不开它希望通过其非营利性合作伙伴关系，投资和志愿计划在其社区中进行有意义的变化。有关更多信息，请访问：https://corporate.ralphlauren.com/Foundation.
关于粉红色小马基金
Founded in 2000, the Pink Pony Fund of the Ralph Lauren Corporate Foundation is the organization’s longstanding effort in the fight against cancer. The Pink Pony Fund aims to reduce disparities in cancer care and prevention to help ensure that people in underserved communities have access to quality treatment at an earlier, more curable stage. In addition, Ralph Lauren Corporation’s annual Pink Pony Campaign donates a portion of dedicated product collection sales to the Pink Pony Fund as well as cancer-fighting organizations around the world.
CONTACT
Kyra Taylor
Lead, Global Brand Communications
Kyra.Taylor@RalphLauren.com
