银行高管说,社交媒体

(3提单媒体/可比我们纽约NY-金博宝手机版网页WEDNESDAY, 2011年2月2日银行®,可持续的行动平台,激励,使个人做一个巨大的集体对环境的影响,今天宣布首席可持续发展官伊恩Yolles和萨曼莎Skey首席收入都将参与在面板上金博宝怎么注册社交媒体周纽约。社交媒体,从2月7 - 11日发生在世界各地的9个城市,是一系列的半年度会议带来了成千上万的人在一起,推进社会媒体在社会中所扮演的角色的理解。在他的小组演讲“消费行动主义:社会变革的新经济,“Yolles将讨论活动构建技术,帮助消费者识别他们的集体购买力持久的改变。Yolles也将分享见解在解决全球主要品牌发挥作用的问题,使用他的工作确保公司保持其作为一个真正的绿色生活方式品牌在所有方面的业务指导他的观点。Yolles来自一个历史悠久的帮助品牌,如耐克、nautica和巴塔哥尼亚区分自己强劲的可持续发展的承诺。金博宝怎么注册作为他的角色的一部分银行首席可持续发展官Yolles也导致该公司新成立的可持续发展顾问金博宝怎么注册委员会,一个组合的思想领袖在可持续发展、企业和非政府组织。Skey会借给她17年的经验在社会和数字营销社会媒体的“Gamify我:游戏机制是如何渗透品牌营销,”面板。在会话中,Skey将讨论市场营销人员可以使用游戏动态如何推进一个品牌的目标从环境影响产品销售。借用她的早期发展网络的振动筛性网络最早的竞技游戏平台在数字宣传她的经历CNET,迪斯尼和合金资产,Skey必不可少的传教士在迅速扩大银行的数字平台吸引更广泛的受众,吸引银行消费者体验和扩展它的在线和离线的奖励计划。Skey的团队工作与品牌合作伙伴如通用磨坊,强生公司和可口可乐公司®创建营销活动,吸引并激励消费者环境优先采取行动来促进可持续消费和培养品牌忠诚度。 Details on Yolles’ presentation are as follows: Who: Ian Yolles, Chief Sustainability Officer, Recyclebank Jeffrey Hollender, Founder/ Former CEO, 7th Generation Phil Radford, Executive Director, Greenpeace USA Jason Rzepka, VP of Public Affairs, MTV Eliza Esquivel, Planning Director, TBWA/ Author of Social Activism 2.0 Danielle Sacks, Senior Writer, Fast Company Moderated by Alnoor Ladha, Director of Strategy, Purpose What: “Consumer Activism: A New Economy of Social Change” panel presentation Where: People & Society Hub at The Paley Center for Media, New York City When: Monday, Feb. 7 from 9 - 11 a.m. EST Details on Skey’s session are as follows: Who: Samantha Skey, Chief Revenue Officer, Recyclebank Gabe Zicherman, author, Game-Based Marketing Rajat Paharia, Chief Product Officer, Bunchball Moderated by David Rosenberg, Director of Emerging Media, JWT New York What: “Gamify Me: How Game Mechanics are Infiltrating Brand Marketing” panel presentation Where: Business, Media & Communications Hub at JWT, New York City When: Tuesday, Feb. 8 from 2 - 4 p.m. EST ABOUT RECYCLEBANK® Recyclebank® is the leading environmental social platform that realizes the collective impact of individual action. Through its digital offerings and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank incentivizes green actions with points that can be redeemed for discounts and rewards. By educating, engaging and empowering its community online and offline, Recyclebank aims to encourage a more sustainable lifestyle by increasing household recycling, reducing household energy usage and motivating individuals and communities to take other environmentally preferred actions. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme, and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, Recyclebank is headquartered in New York City. For more information, visitwww.Recyclebank.com。# # #