For the longest time, companies have measured corporate performance in terms of how much revenue they generated, how many factories they operated, and how profitable they were. Other considerations, such as sustainability, the efficient use of resources, carbon emissions, and the impact on the environment were secondary in many senior executives’ and policy makers’ minds – if they featured at all.

值得庆幸的是，这种心态正在改变。越来越多的公司（政策制定者，作为欧洲绿色协议展示）已经意识到，考虑“非财务”因素（例如气候行动和环境绩效）与金融指标一样重要符合他们的最大利益。

成为气候解决方案的一部分是迅速成为公司的关键因素

在欧盟，欧洲绿色协议制定的政策是将温室气体排放量减少到2030年，并在2050年之前使欧洲气候中立。

7月14日，欧洲委员会提出了“适合55英寸包装通过将欧盟能源和气候监管框架与2030年目标保持一致，使欧洲绿色的政策提议成为现实。

The proposals also aim to incentivize private-sector investment into low and zero-carbon technologies, renewable energy, energy efficiency and the circular economy. Tax reforms and a holistic CO2 pricing system will also incentivize change, by making it more expensive to emit carbon, thus attracting investment in projects that reduce or remove emissions and in fuel switching.

As such, the EU Green Deal is a growth strategy. All the more so in this time of crisis management: the historic EuropeanNextGenerationEU Recovery Plan (NGEU)– with its € 750 billion of loans and grants to help the region recover from the effects of COVID-19 pandemic – is kick-starting the long-term transformation to a more resilient, digitized, prosperous and sustainable Europe.

In other words, whether companies act out of a sense of moral responsibility, or out of sheer business rationale: those that offer solutions in these fields, embrace an integrated approach, adapt their business models to this new reality, and reducing their own emissions and those of their supply chains stand to benefit massively from these shifts. What’s more, they stand to benefit from local and regional policy incentives, and from bringing their best technological innovations to the table.

客户，投资者，员工：对气候行动的期望加剧了

Adding to the rationale for corporate climate action are the changing expectations of customers, financial markets, and employees.

客户 - 消费者（B2C）和业务（B2B） - 越来越关心他们从IS购买的公司的绿色，而不仅仅是其自己的业务，还包括其供应商和业务合作伙伴的业务。

同样，投资者，金融市场和监管机构正在对公司的压力增加对气候变化的影响，风险和机遇的压力，并降低其业务的环境和碳的影响，以及其供应链的业务的影响。

And then there’s the issue of attracting and retaining talent: younger generations, in particular, choose to work for companies whose values they share – and climate action and environmental responsibility, for many, are hugely important.

对于这些利益相关者群体而言，绿色和肤浅的修补不再是可以接受的：在他们眼中，公司的“运营许可”越来越多，需要包括确定的保护环境的行动并转移到零零排放中。

公司气候行动：既有责任和机会

气候变化是我们时代最大的挑战。对于公司而言，采取行动不仅​​是道德责任 - 这也是一件好事。那些不采取行动或仅仅进行渐进的变化的人会失去客户，投资者和员工的信任。

Conversely, those that do make climate action part and parcel of their business strategy, and embrace decarbonization as an opportunity rather than a set of challenges, stand to benefit.

最后，这是一个生态系统。无论他们的起点是什么，每个人都有贡献。诀窍是要快速行动，整体上：成为解决方案的一部分，而不是问题的一部分。归根结底，气候行动的成本远远低于inaction。

有关施耐德电气如何支持欧洲绿色交易的更多信息，请点击这里。