阿克拉，加纳，December 23, 2019 /3BL Media/ -有一个新的模型将非洲艺术推向时尚和室内设计世界：主动（传统。创新。企业家精神）。展示了加纳和埃塞俄比亚的明亮而复杂的手工编织的织物，该模型为向全球市场引入标志性的非洲设计奠定了基础。它将为时尚和家居装饰的世界提供一个美丽和道德的方式，将传统手工制作的产品带给消费者，同时提高非洲工匠社区的生活质量。

“We’re at the beginning of this journey. One of the things we’re excited about is to launch a new social business at the Full Circle Festival in Accra. We’ve been working over the past year to define new market potential, so that people across the globe can experience the unique beauty of these designs. T I E brings Ghanaian and Ethiopian style forward in a way that is tasteful and artistic. This kind of design expresses joy and pride, and tells important stories through color and traditional patterns. These works are treasures of a rich cultural heritage that must be shared,” said Deirdre White, CEO, PYXERA Global.

T I E is a ground-breaking effort, conceived by leadership of the美国非洲发展基金会，，，，Pyxera Global，，，，加纳工业协会and斋浦尔地毯Company. Designed to open broader—and global—market channels, it addresses the challenges facing African weavers today, reframes the artisan story and opens a path for a new generation of cultural entrepreneurs.

在Essence Magazine的完整圆顶节上发布

该倡议将于2019年12月26日至2020年1月2日在加纳阿克拉举行的Essence Magazine杂志举行的完整圈子节上发表。为期一周的沉浸式将美国的文化影响者和商业主管汇集到加纳地区领导人和社区。该节日旨在通过强调其作为祖先，精神，文化和商业震中的关键作用来展示非洲国家作为全球目的地。

通过体验式展览，这些领导者将为这些领导人提供直接与企业家织造工的机会并体验其面料的机会。要了解更多，请去tieinitiative.com。

全球手工业市场为320亿美元 - 总出口不到1400万美元

“Currently, the global handicraft market is US$32 billion. It largely bypasses African products—in 2018, Ghanaian handicrafts exports totaled less than US$14 million. We hope to see T I E help increase Ghanaian exports at least tenfold,” said Seth Twum-Akwaboah, Board Member, CEO, Association of Ghanaian Industries and Board Member, PYXERA Global Ghana.

这也得到了重要合作伙伴 - 加纳政府的支持。加纳总统办公室侨民事务办公室办公室副主任纳迪亚·阿登·穆萨（Nadia Adongo Musah）说：“我们致力于支持该计划的工作组，该计划旨在支持加纳肯特和Smock Weaving。与320亿美元的全球工匠产品市场相比，2018年总计超过30万美元。

该模型将农村编织社区转变为与全球市场相关的企业家卓越枢纽。从加纳和埃塞俄比亚开始，织布工将参加培训，并与高价值的全球供应链联系起来。通过这些计划，T I还将致力于满足工匠及其家人的全面需求，包括教育，医疗保健和粮食安全。

独特的社会业务，数十年的经验

T I E is a unique social business, built by African, Indian and US partners, with decades of proven experience linking artisans and other entrepreneurs to global markets.

C.D. Glin, President and CEO of U.S. African Development Foundation (USADF), says, “T I E continues to grow after USADF’s initial catalytic investments helped identify the opportunity. We’re delighted to see enthusiasm for this model and to support artisanal weavers.”

T I E is modeled after Jaipur Rugs, one of the largest social enterprises in the world. Today, Jaipur Rugs employs 40,000 Indian artisans and exports to more than 60 countries. Nand Kishore Chaudhary, Chairman and Managing Director said, “We are humbled and thrilled that the lessons of the work Jaipur Rugs Company has honed over four decades in India are now being applied to raise the dignity of artisans across the African continent.”

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注册tieinitiative.com要了解有关如何帮助保护非洲文化遗产并建立下一代文化企业家的更多信息。

倡议：文化企业家精神。受传统的约束。不受创新的影响。

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About PYXERA Global

近30年来，Pyxera Global在全球公共，私营和社会部门之间促进了互惠互利的伙伴关系，以创建社会影响项目，以丰富生活和生计，包括全体和可持续性。

接触：

凯蒂·莱维（Katie Levey）

Vice President, Public Affairs, PYXERA Global

klevey@pyxeraglobal.org

罗杰·贝恩

思想领导力和媒体经理，Pyxera Global

rbain@pyxeraglobal.org