Ten Words for a Year in Cause Marketing

It was a banner year for cause marketing as companies, nonprofits, academics, media, celebrities, government and consumers all turned up the dial on cause. New players includedPepsiandPanera, who have redefined the cause model. It was considered dead andthen resurrected. As 2010 comes to a close, we’re taking a look back to see what else the headlines revealed about cause marketing in 2010. Cause was a little:

• Outrageous

• Fresh

• Healthy

• Controversial

• Cut-throat

• Logical

• Patriotic

• Mobile

• Social

• Bold

To read what each of these terms means for cause in 2010, visit the What Do You Stand For? blog.

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