Timberland宣布与咸味研究所合作as Part of Effort to Build Regenerative Leather Supply Chain for Fashion Industry

STRATHAM, N.H., May 27, 2020 /3BL Media/ - Global outdoor lifestyle brand林地today announced a new partnership with theSavory Institute501（c）（3）非营利组织的重点是世界草原的大规模再生，这是该品牌长期以来建立更绿色未来的长期承诺的一部分。此举增加了该品牌最近宣布与其他半处理，来源隐藏Thousand Hills Lifetime Grazed再生牧场。通过这些合作伙伴关系，Timberland正在努力识别，汇总和将早期辅助的再生牧场与其大规模的制革厂合作伙伴联系起来，以帮助建立鞋类和服装行业的再生供应链。

“The fashion industry has a significant impact on greenhouse gas emissions, and we believe it’s all of our responsibility to be a part of the solution,” said Colleen Vien, director of sustainability for Timberland. “Regenerative agriculture presents a powerful opportunity to go beyond simply minimizing our impact, to actually create value and have a net positive effect for the land and the farmers. Timberland is incredibly excited to be partnering with The Savory Institute to drive real and meaningful change.”

Ranchers and farmers who use regenerative grazing practices manage their cattle in a way that mimics the natural movement of herd animals. This grazing allows for more rest and re-growth of grasses, leading to better food for livestock and healthier soil, as these grasses pull carbon out of the atmosphere and store it in the ground. These practices also support biodiversity, and make the land more productive with greater resilience to both drought and heavy rain.

作为咸味研究所的慈善支持者，以及其“土地到市场前沿创始人”公司咨询计划的成员，Timberland将共同资助该研究所的生态结果验证(EOV) process on all Thousand Hills Lifetime Grazed ranches. The EOV process measures the tangible regenerative benefits occurring on the land, while also providing valuable data back to farmers to improve their practices.

“The regenerative movement has largely been focused on the food industry to date, but we at Savory Institute believe there is an opportunity to simultaneously synergize with the apparel industry and open up unparalleled successes for the planet,” said Chris Kerston, Chief Commercial Officer for the Land to Market program at Savory.

“此外，培养对再生农场的材料的更完整利用为农民，品牌和消费者创造了互惠互利的机会。我们很高兴能与该领域的著名领导者Timberland合作，主动将其在经过验证的再生景观中提出的皮革产品带到大众。”

2020年秋季，Timberland将推出一系列使用千山终生放牧牧场的再生皮革制成的靴子，并计划随着时间的推移大幅度扩展该计划。

林地has long been ahead of the curve with its commitment to responsible design – beginning with the launch of its iconic Earthkeepers^®boot in 2007 which was made with recycled PET, recycled rubber, and leather from tanneries rated gold by the Leather Working Group for best environmental practices. Timberland also made a具有里程碑意义的承诺in 2019 to plant 50 million trees over the next five years, in pursuit of a greener future. For more information about Timberland’s commitment to better product, stronger communities and a greener world, visit the brand’s责任网站。

关于林地

成立于1973年林地是位于新罕布什尔州Stratham的全球户外生活方式品牌，设有瑞士和香港的国际总部。Timberland以其原始的黄色靴子而闻名，该靴子为新英格兰的苛刻元素而闻名，如今，Timberland为重视有目的风格并分享该品牌享受和保护自然的热情的人们提供了各种鞋类，服装和配饰。

At the heart of the Timberland^®品牌是核心信念，即更绿色的未来是美好的未来。这是数十年来一直致力于使产品负责任地制造产品，保护户外并加强世界各地社区的承诺。要分享Timberland的使命，要踏出去，一起工作并使其变得更好，请访问我们的一家商店Timberland.com或关注我们@timberland。Timberland是VF公司品牌。

About Savory Institute

美国501（c）（3）慈善组织的咸味研究所，通过整体管理促进了世界草原的大规模再生。咸味研究所与咸味的全球枢纽网络一起，为世界各地的农民和牧场主提供教育，培训和实施支持，以在其文化和生态环境中取得成功。咸味研究所还通过告知政策，吸引市场并提高公众意识来消除障碍，并为大规模进步创造增强的条件。咸味的长期目标是到2025年对10亿公顷草地的管理产生积极影响，从而为全球气候，水和粮食安全做出了贡献。要了解更多信息，请访问www.savory.global。

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