ViacomCBS' Top Milestones of 2020
ViacomCBS' Top Milestones of 2020
In an exceptional year, ViacomCBS accomplished a lot. We leveraged the power and value of our combined portfolio, while entertaining audiences worldwide during unparalleled times.
From across our company, here’s a roundup of the top 10 moments from 2020.
1.第一年:解锁我们合并的力量
ViacomCBS has a lot to celebrate in our first full year as a combined powerhouse with indisputable momentum. We expanded our cross-company distribution deals, continued to build strength in advertising that leverages the power of our combined portfolio, and accelerated our streaming business. We’re creating value on multiple fronts and have moved quickly to realize the power of ViacomCBS.
2. Establishing a Best-in-Class Leadership Team
This year, we appointed我们业务关键领域的领导者,,,,including George Cheeks as President and Chief Executive Officer, CBS Entertainment Group; Naveen Chopra as Executive Vice President and Chief Financial Officer; and most recently, Tom Ryan as President and CEO, ViacomCBS Streaming (seen here from left to right). More than ever, we’re poised to drive our business forward.
3.下一级流
Free streaming soared in 2020, with Pluto TV reaching 28.4M domestic users and more than doubling ad revenue in Q3, with additional gains internationally as its expansion continues. Meanwhile, SHOWTIME OTT prevailed with hits likeThe Chi,,,,Billions,,,,and the final season of家园。9月,我们宣布CBS All Access及其迅速扩展的内容库(现在包括UEFA冠军联赛,40多个Viacomcbs专营权和100多个派拉蒙电影)将于2021年初重新品牌为Paramount+,并配有独特的景点。现场运动,新闻和娱乐山 - 超过30,000集和电影。
4.确保关键合作伙伴关系
我们在分销方面建立了联系,包括与Comcast和Verizon的主要跨公司合同续签以及与Meredith,Nexstar,Sinclair和Cox的协议。5月,我们举办了有史以来的第一个虚拟@home,以新的方式安全地与广告合作伙伴联系。同月,我们与YouTube电视进行了一项扩展的多年交易,在其服务中添加了14个有线频道,包括BET,MTV,Comedy Central和Paramount Network。8月,我们宣布了Eyeq平台的启动,为我们的数字视频内容提供了广告合作伙伴的单个交易点。
5. Captivating Content
维亚科姆斯在观看份额中保持其#1的地位,比其他任何媒体家庭都拥有更多的30个有线网络。在2019 - 2020年广播年中,CBS仍然是黄金时段,白天和深夜中最受欢迎的网络,前3部戏剧,前十名喜剧中的8场以及前6名返回的新系列中的5个。Showtime是前2个高级脚本系列的故乡。Viacomcbs International在线性收视率中继续增长,Viacombbs International Studios在拉丁美洲的内容生产增加了,并正在扩大其在南欧的业务。
6.更强大
在Covid-19对我们支持的社区的影响之后,维亚科姆斯迅速采取了行动,承诺1亿美元支持受影响的人员,并利用我们的平台为#AloneTogether PSA活动。我们的品牌还与CBS一起创建了及时的娱乐One World: Together at Homespecial, BET’s拯救我们的自我,,,,Comedy Central’sTrevor Noah的日常社会距离表演,,,,and others. We also hosted our first-ever Virtual Community Day, mobilizing employees worldwide to volunteer safely with communities and organizations of their choice.
7.加强我们的包容文化
After the murder of George Floyd and many other events of racial injustice, we used our platforms to condemn systemic racism and drive change, from the powerful 8:46 PSA across our MTV Entertainment Group to the现在正义:BET市政厅特殊,到孩子,种族和团结:尼克新闻特别节目and more. Our third-annual Inclusion Week went virtual with more than 80 sessions offered to employees globally. We alsolaunched multiple diversity initiatives worldwide,,,,including ViacomCBS U.K.’s “No Diversity, No Commission” policy and new diversity targets for CBS’ writers’ rooms and unscripted casts.
8. Amplifying Civic Engagement
ViacomCBS brands在今年秋天举行的早期选民注册并在聚光灯下进行投票,并在早期投票等发明性运动,为你的生活投票,,,,and #ReclaimYourVote,BET的合作伙伴关系与国家城市联盟认识National Black Voter Dayon September 18. Nickelodeon elevated young voices with its孩子们选择总统特殊和整个选举日,CBS新闻报道了他们的回报新的最先进的工作室,总部位于时代广场的百老汇1515号。
9. Supporting Sustainability
今年,我们发起了我们有史以来的第一个报告关于我们的环境,社会和治理(ESG),以提供透明度,并通过内容,企业文化等确定我们最大的影响力。我们的ESG重要性评估是我们加强我们对合作伙伴,受众,员工和股东服务的ESG主题方法的第一步,并增强我们作为企业的成功。
10.锻炼我们的道路
Viacomb与员工首次创建并共享一个共同的使命,价值观,语音和设计系统。我们将继续通过研讨会,工具包和扬声器系列以及2021年将其宣布给该行业的组织中的这项工作。