What Role does a Sales Force have in a Sustainable Business?
Mar 22, 2010 5:10 PM ET
Your communication style tells prospective clients and other organizations a lot about your professionalism and what they can expect when they deal with you. Within our business sustainability programs, we're frequently asked, "What role does a sales force have in greening a business?"
Quite a lot, actually. Your sales force is your front line of communication between your clients and your business. In our business sustainability consulting, we suggest leveraging your sales team aschange agentsnot only to drive sales but also to promote and expand the concepts of sustainable business. Keep in mind, creating a sustainable business involves more than defining a vision, building a consumer forecast, and bringing a product or service to market. Business sustainability is a commitment to the social, environmental, and economic impacts of your business. Some of the benefits of bringing eco awareness to your business include lowering cost, improving business image and reputation, and differentiating your company from the competition.
Granted, the true effectiveness of a sustainable sales force is founded upon a company having a sustainability plan in place accompanied by aligned strategies.
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