Porter Novelli

Porter Novelli is a global communications partner who fearlessly leads clients through our modern stakeholder landscape. In a world of rapidly changing expectations and milestones for success, we align the stories our clients want to tell with the actions they need to take. Today, successful companies need to stand for something beyond what they sell to build the reputation they deserve – not just the one they desire. They must positively impact people’s lives and society to maintain relevance and achieve better business results. For additional information, please visitwww.porternovelli.com/. Porter Novelli is a part of the Omnicom Public Relations Group.

Flexible Media Releases

Degree Enters the Adaptive Design Space

Brands Celebrate Earth Day by Activating Stakeholders

Brands Address Equity Gap for Black Business Owners and Entrepreneurs

品牌建立疫苗信心

One Brand's Women's History Month Challenge Acknowledges “It's On Us”

Private Sector Moves in to Help Vaccinate the U.S.

Did Super Bowl LV Fumble on Purpose?

Campaigns

波特novelli焦点: Health Equity
In this research, we explore American perceptions and understanding of inequities in our healthcare system – and which organizations are responsible...

The Porter Novelli Focus: Financial Equity.
In this research, we explore American perceptions and understanding of inequities in our financial system – and which organizations are responsible to...

The 2021 Porter Novelli Executive Influence Study
Our latest research shows it’s time for a new class of business leader. One that leads with empathy by infusing the personal with the professional...

波特novelli焦点: Business Action for Climate Crisis
This fourth installment in Porter Novelli’s Focus series explores American perceptions on business responsibility to solve for the climate crisis –...

2021 Porter Novelli重点:商业与政治
这项研究表明,公司可以并且应该在国内政治问题上发表讲话,但必须为后果做好准备 - 好与坏。

2021 Porter Novelli Focus: Gen Z & Justice
Gen Zers are motivated by action. They’re willing to do their homework and may be slightly less willing to forgive a misstep. And as this generation...

波特novelli焦点
Porter Novelli Focus是一个咬合大小的研究系列。这些数据简介分享了有关与及时主题相关的利益相关者期望的见解。

2021 Porter Novelli Business & Social Justice Study
2020 will go down in history as a defining moment and catalyst in the long fight for social justice. It was a year of awakening for some...

Purpose Perception: Porter Novelli’s Implicit Association Study
Purpose is more than a marketing tactic; it’s much more than a term thrown around at conferences. It is something that is so deeply embedded into our...

2021 Porter Novelli取消文化研究
Years ago, one voice may not have gained too much traction – it may have moved forward for a bit, or, floundered before reaching too many ears. Even...

波特Novelli执行目的研究
尽管我们世界上的许多要素在2020年都被核心动摇了,但2020年的波特Novelli执行目的研究使一件事很明确...

波特Novelli目的峰会:以利益相关者为中心的Businiess时代
共同的19日大流行,估计社会正义,全球经济衰退和对所有部门的行动响起,以更深刻地推动影响...

波特novelli目的跟踪器
Racial injustice. Gun violence. Police brutality. Transgender rights. White supremacy.These are not just the issues prominent in the news or around...

PORTER NOVELLI PURPOSE SUMMIT: COMMITTING TO ACTION AMID COVID-19
COVID -19危机正在加速业务的转型 - 巩固了利益相关者 - 最初的私营部门任务,而是...

COVID-19 TRACKER: INSIGHTS FOR A TIME OF CRISIS
Now more than ever before is the moment companies must Live their Purpose. This is about action. How will your organization respond and how will it...

2019 Porter Novelli/con Z Gen Gener Adix研究
Gen Zers are tired of how negative and divided our country has become. They believe positivity is the go-forward strategy and are near-unanimous in...

2019 Porter Novelli/Cone用途生物识别研究
Americans are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands that lead with Purpose, according to the 2019...

2018 Porter Novelli/Cone目的高级指数
根据2018年波特Novelli/Cone目的溢价指数:公司如何...

2018 Cone/Porter Novelli Climate Change Snapshot
根据2018年锥/波特Novelli气候变化快照,大多数美国人(62%)表示,他们认为气候变化是一个问题。这...

2018 CONE/PORTER NOVELLI目的研究
Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready...

2017 Cone Gen Z CSR Study: How to Speak Z
Gen Z has gotten a bad rap. Yes – their faces may be glued to their smartphones, but don’t mistake that for a disinterest in what’s happening in the...

2017 Cone Communications 金博宝手机版网页CSR研究
十分之一的美国人认为,公司有义务采取行动来改善可能与日常业务行动无关的问题...

2016 Cone Communications Millennial Employee Engagement Study
在决定工作地点和将近三分之二(64%)时,四分之三的千禧一代(76%)考虑了公司的社会和环境承诺。

2016 Cone Communications Employee Engagement Study
Two-thirds of American employees feel their work and personal life are becoming increasingly blended and nearly all (93%) want to work for a company...

2015 Cone Communications Millennial 金博宝手机版网页CSR研究
From buying products associated with a cause they care about to using their online networks to amplify social and environmental messages, Millennials...

2015 Cone Communications/Ebiquity Global CSR Study
Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to...

2014 CONE Communications数字行动研究
A “like” can go a long way, according to the newly released 2014 Cone Communications Digital Activism Study. Nearly two-thirds (64%) of Americans say...

2014 Cone Communications Recycling in the Home Survey
近四分之三(72%)的消费者始终在房屋中回收利用,但是尽管对环境有真正的关注,但只有大约一半的人在...

2014 Cone Communications Food Issues Trend Tracker
Americans are willing to sacrifice variety and dollars in order to eat more consciously, according to the 2014 Cone Communications Food Issues Trend...

2013 Cone Communications Social Impact Study
根据Cone Communications的20年基准数据,美国对事业的需求比以往任何时候都更强大。尽管市场饱和...

2013 CONE Communications灾害趋势跟踪器
随着世界各地的社区继续从史诗般的范围内从自然灾害中恢复过来,公民向公司看 - 不仅是政府或援助...

2013 Cone Communications/Echo Global CSR Study
No longer a nice-to-do, corporate social responsibility is now a reputational imperative – or liability. As revealed in the 2013 Cone Communications...

2013 CONE Communications绿间隙趋势跟踪器
Earth Day may be just around the corner, but consumers are buying with an eye toward “green” all year long. A record-high 71 percent of Americans...

2012 Cone Communications假期趋势跟踪器
Cause marketing is already in full force this holiday season, but whether those promotions will translate into sales is yet to be seen. According to...

2012 Cone Communications Corporate Social Return Trend Tracker
When it comes to corporate social responsibility (CSR), consumers want more than aspirational mission statements. According to the newly released 2012...

2012 Cone Communications Breast Cancer Trend Tracker
几乎所有美国人(92%)认为乳腺癌是公司支持的关键原因,但只有26%的人觉得公司有一个...

2012 Cone Green Gap Trend Tracker
八分之一的美国人不相信公司正在解决其所有环境影响,只有44%的信任公司的绿色要求...

2011 Cone/Echo全球CR机会研究
企业责任的机会驱动到负责业务的界。从字面意义上讲,我们的意思是。明确的外卖...

2010 Cone Cause Evolution Study
Cone's Cause Evolution series is the nation's longest benchmark study exploring American consumers' expectations of and behaviors toward companies who...

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