环境、社会和治理新闻和媒体 //www.onehalfbooks.com/ 在 引入波特Novelli 2021业务取消文化的研究 //www.onehalfbooks.com/news/introducing -波特novelli - 2021 -业务-取消-文化研究 < span > < a href = " //www.onehalfbooks.com/news/introducing -波特Novelli - 2021 -业务-取消-文化研究“hreflang =“en”>介绍波特Novelli 2021业务的取消文化研究< / > < / span > < img加载=“懒惰”src = " //www.onehalfbooks.com/sites/default/files/styles/carousel_2x/public/images/PN_Cancel_Culture_Social_Cards_LIS.png "宽度= " 1080 "高度= " 1081 " alt = " typeof = " foaf:图像" / > <时间datetime = " 2021 - 01 - 26 t18:00:00z " >星期二,01/26/2021 - 13:00 < /时间> < div > < div >类型的博客内容< / div > < div > < / div > < / div > < div > < div > < / div > < div >标准格式布局< / div > < / div > < div > < div >身体< / div > < div > < p >年前,一个声音可能没有获得太多的吸引力——它可能向前移动一点,或挣扎之前太多的耳朵。然而,今天,因为社交媒体,一个声音。现在,集体的声音像数字野火蔓延可以影响公众舆论。过失或错误的词从一个人,一个名人或品牌在社交媒体可以把实体漩涡,共同反对把实体与某人意见不一致。这一现象被称为“取消文化。" < / p > < p >本周,我们自豪地推出<强> < a href = " https://www.porternovelli.com/findings/the - 2021 -波特Novelli - -业务- - - - - - -取消-文化- study/”目标= "平等" >波特Novelli 2021业务的取消文化研究< / > < /强>。本研究旨在帮助我们理解的机制取消文化。我们为什么取消品牌,我们希望获得什么?多长时间一个“取消”,怎样才能回到社会媒体舆论的青睐?进一步给生活带来这些数据,我们还研究了四个最近取消了品牌了解影响整体社会媒体对话,情绪和取消的“保质期”。

Key findings include:

  • 72% of Americans feel more empowered than ever before to share their thoughts or opinions about companies
  • 38% would cancel a company so that organization changes its ways, while just 14% would cancel a company to have it “go away completely”
  • Just over a third (34%) say they’d cancel that brand for a year or less but nearly a quarter (23%) of Americans believe a cancellation is permanent
  • 72% are less likely to cancel a company if it is purpose-driven

The debate still rages as to whether cancel culture is good for society, or a harsh disavowal inflicted too quickly – but good, bad or ugly, cancel culture is here and brands must learn how to navigate this new norm. For more data and insights on cancel culture, find our full study here.

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